Home All news

ETU launches Innovation Award

European Triathlon Union - ETU - logo

The European Triathlon Union (ETU) has launched an Innovation Award. The aim is to encourage new ideas and concepts across the multisport industry. The deadline for submitting an award is December 1st 2019.

Renato Bertrandi, ETU President explained, “We are, with this Innovation Award, following the ETU Executive Board vision. With it, we hope that we can reach out to and help all of our stakeholders. This initiative that is mainly focused on the younger members of our European federations is being promoted by us in the knowledge that our sport has, for many years now, been the test bed for many innovations that have been introduced and used effectively not only in ours but also in other disciplines.”

He continued, “Triathlon, delivered by ETU, is a sport that really attracts attention and by continually promoting not only the swim, bike, run and ski elements of our multisport portfolio we know that we can continue to catch the eye of the major brands already present in our sport. By maintaining this high level of promotion, we can continuously create and indeed hold interest in triathlon; and that will deliver with great benefits and a ‘win-win’ outcome for athletes, coaches, spectators and organisers.

“I am sure that there is great potential out there just waiting for that opportunity to shine and we would like, with this initiative, to provide a little help to those that might not have the economical means to start.

“We are currently looking for a title sponsor [for the award] because we believe this is a positive first step which will need more funding in the future.”

ETU Executive Board member Martin Breedijk, has been tasked with taking this initiative forwards. He summarised, “Basically, the ETU Board would like to start an annual ETU Triathlon Innovation Award starting in 2019. We’d like to use this award, supported by a top sponsor, to encourage young people to come up with innovative ideas within triathlon or related endurance multi sports like duathlon and winter triathlon.”

  • Applicants have to be a member of one of the member federations of the ETU.
  • Applicants must have an age between 18 and 30.
  • The idea presented can be a product, service or new event format.
  • The innovation must not be more than three years old as of the judges’ panel meeting.
  • The innovations must not have been awarded in another competition.

The following criteria will apply when evaluating the award entries:

  • Level of innovation involved
  • Market readiness – whether any further development or demonstration is required in order to achieve market penetration
  • The local, continental and worldwide market potential of the innovation
  • The added value by the introduction of the innovation to the sport
  • Environmental impact

ETU plans to have awards for a maximum of three innovations, which will be awarded according to their ‘spot on the podium’. The awards jury will be able to decide to recognize and award three, two or just one idea and the prize-money will be distributed according to a set rate.

3x winners
1. € 3,000
2. € 2,000
3. € 1,000

2x winners
1. €3,500
2. €2,000

1 x winner
1. €6,000

The deadline for entering this competition is December 1st 2019. Applications can be sent to the ETU headquarters via etu_hq[at]etu.triathlon.org. Those who want to send applications which contain material that cannot be send by email (for example a product prototype) can send by post to:

ETU Secretary General
Koolmijnlaan 185
3582 Beringen



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.