Home All news

Eurobike to première ‘Bike Biz Revolution – Conference for Visionaries’


The 28th Eurobike trade show is looking to the future of bike mobility with ‘Bike Biz Revolution – Conference for Visionaries’. Taking place on 3 September, the new conference will feature a wide range of themes on the day before the main Eurobike show opens.

The event will be discussing digitalisation and the bicycle industry in a diverse range of formats. Messe Friedrichshafen is calling for participation in the content-related to the development of the conference.

“The day before the show is always a very intensive and productive time,” explained Eurobike Project Manager Dirk Heidrich. “In addition to final setup arrangements and organisational tasks, it’s a day for the media and company meetings. And this year, we’re launching a new high-calibre opportunity to collect and exchange ideas: The ‘Bike Biz Revolution – Conference for Visionaries’.

Digitally networked bikes are becoming more and more important for the mobility of the future. The digital era requires maximum agility and this is why we are introducing a new conference format.”

The event starts on 3 September 2019 at 13:00 CET. It consists of seven 30-minute slots with presentations and open discussions. This will include topics such as ‘big data, connectivity, future mobility, sharing instead of owning and more.’

In addition, the agenda will not just be drawn up by the Eurobike show organisers. Eurobike notes that the ‘call for participation’ invites industry decision makers, and also lateral thinkers and mavericks to get involved in developing content for the event.

As the bike industry is such an extensive source of creative input, Eurobike adds that it makes sense for it to be actively involved in shaping the conference.

Rose Bikes and the Swiss Federal Institute of Technology in Zurich are leading the way. With the presentation ‘ROSE Bikes: This is what digital innovation leadership looks like’ the Bocholt-based bike manufacturer is using the new conference platform to present its strategy.

Meanwhile, innovative mobility is the focus of Dr Thomas Sauter-Servaes’s talk ‘Less artificial, more intelligent – how the spotifyication of transport still make us happy.’ Sauter-Servaes has led the school of engineering’s transport systems programme at the Zurich University of Applied Sciences (ZHAW) since 2013 and is a recognized expert on future mobility research.

Suggestions for further presentations should be submitted to Eurobike project coordinator Johannes Schürle (+49 7541 708 432, johannes.schuerle[at]messe-fn.de).

Networking dinner
After the media events, Eurobike industry talk and press tour in the morning, and the subsequent conference première in the afternoon, the networking dinner rounds off the evening before the start of the 28th Eurobike show.

Similar to last year, the evening before the show opens with the Edison Talk on sustainable mobility moderated by Franz Rother, editor-in-chief of the magazine for new mobility and smart living. The podium discussion also includes Stephan Rammler, Professor for Transportation Design & Social Sciences at the Braunschweig University of Art (HBK); Carsten Camrath, Head of Micromobility Volkswagen AG; Burkhard Stork, Director German Cyclists’ Association ADFC; and Winfried Hermann, Transport Minister Baden-Württemberg.

Eurobike 2019, the leading international bike industry show, opens to trade visitors for three business days (4-6 September) and for all bike fans on the Eurobike Festival Day on Saturday, 7 September 2019.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.