XTERRA Global, owner and producer of the XTERRA European Tour, has announced a partnership with Elle-Erre to support its events with ‘high quality, 100% recyclable and eco-friendly signage material’.
“I’m very happy to start our cooperation with XTERRA and be part of this international circuit,” said Elle-Erre CEO Gianluca Rota. “We are proud to work with a brand that matches its passion with sport, just like us.”
As part of its XTERRA partnership, Elle-Erre will provide customized XTERRA flags, banners and course tape to display at each of the 15 events on the 2019 XTERRA European Tour.
“Our goal is to improve the overall quality of our events; and creating a consistent standard for how our events look and feel is a big part of the initiative,” said Konstantinos Koumargialis, Marketing Director for the XTERRA European Tour. “Elle-Erre’s range of products are well known for their high quality and innovation and will be a great addition to our on-site activation efforts around the XTERRA European Tour.”
Elle-Erre was founded in 1992 in Italy, and started producing the first TNT banners (woven-nonwoven polyester) in rolls when the product was at that time virtually unknown. Since then, Elle-Erre has continuously invested in research and development to create new products using high quality materials for the most important international events in cycling, motor cross, skiing, cross-country races, and athletics.