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Expansion into coaching space: new IRONMAN Training Companion powered by PKRS

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IRONMAN has announced the new IRONMAN Training Companion powered by PKRS. This is billed as an ‘all-in-one training app focused on maximizing performance potential for IRONMAN athletes through mobile training technology.’

The all-inclusive IRONMAN Training Companion powered by PKRS app is designed for endurance athletes. IRONMAN adds that it provides a ‘data-driven, holistic and continuous training experience on your mobile device… Through the app, athletes will be served workouts, video technique tutorials, nutritional and recovery support as well as tips for achieving optimal performance in swim, bike and run.’

“We believe that a great race day experience requires a great training experience and IRONMAN events demand commitment and consistency in training and preparations,” said Andrew Messick, President & Chief Executive Officer for The IRONMAN Group. “The IRONMAN Training Companion powered by PKRS will guide our athletes with all-inclusive training and IRONMAN specific content along their journey.

“We understand that our athletes have varying training needs depending on their lifestyle, experience and personalities. We believe that there is a role for a digital training experience where athletes and coaches can meet and interact, with access to a support group of professionals for nutrition/fitness.”

The IRONMAN Training Companion powered by PKRS launches in beta to a Founders Class of 300 select athletes and coaches training for 2020 IRONMAN events. These include:

  • IRONMAN 70.3 Port Macquarie;
  • IRONMAN 70.3 Santa Rosa;
  • IRONMAN 70.3 Connecticut;
  • ViewSPORT IRONMAN Lake Placid; and
  • IRONMAN Copenhagen.

These athletes will provide additional insight into the beta version of the app before its full release in 2020. The IRONMAN Training Companion powered by PKRS will be compatible with smartwatches along with iOS and Android phones. Monthly memberships start at US$90 per month, with the Founders Class guaranteed pricing at US$60 per month.

IRONMAN adds that… ‘Built by Olympic Gold medalists, world champions and their advisors, including two-time IRONMAN World Champion Jan Frodeno, The IRONMAN Training Companion by PKRS takes the guess work out of triathlete training programs and puts it right in the palm of the user.’

“This is a one-stop-shop,” said Jan Frodeno, multi-time IRONMAN World Champion. “An app that contains everything. It simplifies your daily life and integrates all the things you need, from what to eat to how to stay healthy.”

Earl Walton, Global Director, Training and Coaching for The IRONMAN Group added, “As the IRONMAN Training Companion powered by PKRS is a first step as IRONMAN takes a further step into the training and coaching space. Our goal is to give our athletes and coaches the tools they need to be successful in their journey from registration to race day.

“It will be the perfect marriage of AI technology with a human touch. Athletes will receive specific support across training, nutrition, recovery, injury prevention and mindset development with a team of specialized endurance experts, nutritionists and functional strength specialists available 24/7.”

www.ironmantrainingcompanion.com
www.ironman.com

 

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