National governing body British Triathlon has welcomed product design and sports performance brand, Oakley, as the official eyewear partner for this year’s AJ Bell World Triathlon Leeds. The eyewear specialist will also become an official supplier of British Triathlon, supporting the British Triathlon Performance athletes and coaches as the team competes worldwide.
The distinctive Oakley brand will have a strong visible presence on course at Leeds and through Oakley retail outlets when the ITU World Triathlon Series returns to Great Britain next month across 8-9 June 2019. The brand will be involved in activations across Roundhay Park and Millennium Square with its ‘Oakley Rolling O-Lab’, as Leeds prepares to welcome both Olympic heroes and some-4000 amateur triathletes to take on the course for the fourth-consecutive year.
Already familiar to the triathlon community, 2018 ITU World Champion, Vicky Holland is amongst the many athletes featured in Oakley eyewear whilst competing on the international circuit. The brand is now looking to build on its success by providing opportunities to engage with some of the world’s top sporting events.
Andy Salmon, British Triathlon CEO, said “We are delighted to partner with Oakley for the 2019 season and beyond. The brand is synonymous with high-quality and innovation; values at the heart of British Triathlon and crucial to our strategy of providing great experiences through swim, bike and run.
“Oakley’s products are renowned in both the triathlon and wider sporting community, worldwide. We look forward to welcoming their presence to the AJ Bell World Triathlon Leeds, one of the pinnacle events on the triathlon calendar.”
David Hyam, Performance Sports Manager EMEA, Oakley said “Here at Oakley, we have a passion and drive for high performance sport and are excited to partner with a like-minded organisation in British Triathlon. World renowned for producing home grown talent and organising world class events, we see this partnership, as Official Eyewear Partner for AJ Bell World Triathlon Leeds, as a great opportunity for Oakley to play our part at the pinnacle of the sport of triathlon in Britain.
“As one of the first brands globally to be involved in the sport of triathlon, this partnership shows we are continually at the forefront of our industry. We are excited to see what this partnership will bring for 2019 and for years to come for Oakley and the sport of triathlon in Britain.”
The AJ Bell World Triathlon Leeds is the fourth leg of the 2019 ITU World Triathlon Series, taking place on 8-9 June 2019. During the race weekend, the world’s elite stars will go head-to-head, in a crucial year for Tokyo 2020 Olympic qualification.