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F2C Nutrition named Official Nutrition Partner of ITU World Triathlon Store


The International Triathlon Union (ITU) has confirmed that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with F2C Nutrition to supply the World Triathlon Official Store.

The two-year deal with F2C Nutrition was signed to supply nutritional products ‘made from clean, naturally sourced ingredients supported by innovative scientific research’. All ingredients in F2C Nutrition products meet IOC and ITU standards and are free from all WADA banned substances.

These products will be available online via worldtriathlonstore.com and at the WTS events attended by the ITU Official Merchandise Partner.

“We are very pleased that the ITU’s World Triathlon Official Store will be providing nutritional products from F2C Nutrition over the next 2 years,” said ITU Head of Commercial and Marketing Kris Gemmell. “The World Triathlon Store continues to enjoy great success in reaching triathletes around the world.”

F2C Nutrition’s CEO and President Greg Cowan said, “As the official on-course nutrition partner for the 2017 ITU Multisport Championships in Canada and again in 2018 for the ITU Multisport Championships in Denmark, it is a natural extension to be appointed as exclusive nutrition supplier to the World Triathlon Official Store.

“We are excited to partner with the ITU World Triathlon Official Store at these world-class events.”

Robert Flynn, Director of Tribe Solutions added, “The World Triathlon Official Store is delighted to welcome another industry leader. We welcome F2C Nutrition as our nutrition partner and look forward to sharing their products with the global triathlon community.”



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