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FINIS to supply elite swim caps and named Official Partner of ITU’s World Triathlon Store

The International Triathlon Union (ITU) and its Official Licensing and Merchandise Partner, Tribe Solutions, have reached an exclusive agreement with FINIS. The deal sees FINIS supplying the ITU World Triathlon Series, Triathlon World Cups, Multisport World Championships and Tokyo Olympic Test event with elite swim caps for the next two years. In addition, FINIS will become an Official Partner of the World Triathlon Official Store.

The two-year deal will see ITU elite athletes wearing FINIS swim caps at all nine World Triathlon Series events, 17 World Cup events, the World Multisport Championships and Tokyo Olympic Test Events over the next two years.

As part of this agreement, the World Triathlon Official Store will offer FINIS swimwear and FINIS swim training equipment online and at events. Triathlon clubs will also now be able to order custom swimwear via worldtriathlonstore.com

“We are very pleased that FINIS will be supplying the elite swim caps for the next two years across our major events,” said ITU Head of Commercial and Marketing Kris Gemmell. “Having FINIS products available onsite at WTS events and online via the World Triathlon Store significantly increases our swim-specific merchandise range.”

FINIS Global Director of Sales and Marketing Jill Bennett said “As pioneers in the swim equipment market, we are delighted to expand our partnership with triathletes of all levels around the world. We are excited to partner with the ITU World Triathlon Official Store and have a presence at more than 30 elite races on the ITU annual calendar.”

Robert Flynn, Director of Tribe Solutions, added, “The World Triathlon Official Store is excited to carry the pioneering swim training equipment from FINIS. The addition of swimwear for regional triathlon teams and clubs will complete our full swim-bike-run custom program.”




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