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Fix Events appoints Brandnation for MoRunning event PR and influencer marketing

Fix Events, a leading UK sporting events organiser, has appointed Brandnation to handle the PR and influencer marketing for the MoRunning race series.

Brandnation has been handed a brief to raise awareness of the 10th anniversary of the MoRunning event series across the UK in conjunction with the Movember Foundation.

London-based agency Brandnation will seek to create increased event awareness and drive ticket sales and event participation at each of the events through an integrated PR strategy. It will also be responsible for executing influencer marketing to increase awareness with the target consumer.

MoRunning is a series of 1.5km, 5km and 10km runs taking place across the UK and Ireland during November, supporting the Movember Foundation, to raise funds and awareness around men’s health.

‘With 24 locations to choose from, as well as a virtual run, which can take place anywhere in the world, there is a MoRun out there for everyone.’

The 2019 series will celebrate the theme of ‘10 Years Healthy with MoRunning’ commemorating some of the stories of recovery and the fundraising efforts of participants for men’s health.

Mary Killingworth, Managing Director at Brandnation said “We’re delighted to be working with the team at Fix Events to bring our brand of influential communications to their marketing efforts.

“Through MoRunning, the company has done an amazing job in raising awareness for men’s health. We can’t wait to help continue this work around the 10th anniversary and get more people active.”

David Krangel, owner of Fix Events, added: “We have great hopes for 2019 to be our biggest year yet, with more money raised for the Movember Foundation and sign-ups for our MoRunning events than ever before. It’s great to have Brandnation on-board to help achieve this.”

In 2019, the MoRunning Series will be taking place at the following locations:

Aberdeen 2nd Nov
Perth 3rd Nov
Newcastle 3rd Nov
Edinburgh 9th Nov
Cardiff 9th Nov
York 9th Nov
Peterborough 10th Nov
Swansea 10th Nov
Bristol 10th Nov
Glasgow 10th Nov
Liverpool 16th Nov
Poole 16th Nov
Birmingham 16th Nov
Nottingham 17th Nov
Manchester 17th Nov
Southampton 17th Nov
Milton Keynes 17th Nov
Blackpool 23rd Nov
Ipswich 23rd Nov
Dublin 23rd Nov
Belfast 24th Nov
Whitstable 24th Nov
Leeds 24th Nov
London Greenwich 30th Nov

www.mo-running.com
www.brandnation.co.uk

 

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