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From bike wash to ride packs: new Lab94 brand from Muc-Off

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25 years ago Muc-Off engineered the ‘first ever bottle of bike-specific wash’. The company’s latest project – Lab94 – aims to offer ‘technical equipment designed for riders in search of adventures, built to handle everything the elements and the trail can throw at them.’

“Lab94 is born from our obsession with making performance and durability the heart of our design,” said Alex Trimnell, Muc-Off CEO. “Our mission was to create and build the finest technical equipment ever developed for off-road riding and we’re confident that we achieved this.”

A release from the company adds that the ‘military inspired concept delivers modular, robust and built to ride packs that help riders carry the essentials for an epic all-day.’

 

 

Muc-Off notes that the new range includes:

Lab.94 Ride Pack
This backpack’s modular design makes it versatile and adaptive with removable back protector and hydration system as well as laptop/tablet protection sleeve allowing it to be transformed from a trail pack to a travel or commuter bag. MSRP US$159.99

Lab.94 Dopp Kit Bag
As with the Ride Pack, the Dopp Kit Bag is constructed from 1000D Cordura and YKK waterproof zips. It has three internal compartments designed to hold grooming essentials with a detachable built-in mirror. Designed to attach to the LAB94 Ride Pack using the military-grade Molle system. MSRP US$49.99

Lab.94 Essentials Pack
Off the bike, the Essentials Pack can hold charging cables and mobile tech for life on the move. Can be used as a standalone piece or attached on to the Lab.94 Ride Pack using the Molle system. MSRP US$39.99

Various bundle configurations are available as well as accessories and add-ons, including patch kits. Each product in the range line-up has been designed in-house and hand made with ‘obsessive attention to detail and zero compromise for quality.’

“We have only used the world’s most technically brilliant fabrics and the best of breed manufacturing techniques to create the highest performance riding garments which offer unrivalled performance and protection from the elements,” said Andrew Syme, Lab.94 Product Design Manager

www.muc-off.com

 

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