Home All news

From tabs to powder: new Nuun Endurance Hydration Mix


Hydration specialist Nuun has launched its new Nuun Endurance formula, a ‘non-GMO and Informed-Sport verified sports hydration drink-mix optimized for sustained and intense training and competing.’

“We are thrilled to have Nuun back at CIM (California International Marathon) in 2019 and to serve Endurance drinks at what we hope is another record-breaking day for the sport,” said Scott Abbott, Sacramento Running Association Executive Director. “Having a partner like Nuun that is aligned on cultivating the sport of running and supporting performance running really empowers us to enhance the platform for racers to achieve great results at the event.”

In addition to the California International Marathon, Nuun Endurance will be served on-course at a number of major marathons and endurance events in the United States and Canada:

  • Dick’s Sporting Goods Pittsburgh Marathon
  • JetBlue Long Beach Marathon
  • Eversource Hartford Marathon
  • Ascension Seton Austin Marathon
  • Surf City Marathon
  • San Francisco Marathon
  • Scotiabank Ottawa Marathon
  • Scotiabank Toronto Waterfront Marathon
  • Kaiser Permanente Seattle to Portland Presented by Alaska Airlines
  • American Birkiebeiner

This year Nuun will also be working closely with ‘celebrated two-time Olympians who will be training and racing with Nuun Endurance while they challenge themselves in their latest athletic pursuits.’ Track & Field World Championship Silver medallist and 2:24:52 road marathoner Kara Goucher recently announced her trail running debut at the Leadville Marathon. Nuun Endurance will play a role in her training for and performance along the lung-busting course.

Meanwhile, three-time ITU Triathlon World Championships medallist Sarah True was the first-placed American female at her 2018 IRONMAN Hawaii debut. She will be using Nuun Endurance as she seeks the coveted Kona podium.

Also, newly signed Nuun athlete and 2016 Mountain Bike World Championship Silver medallist, Lea Davison will be bringing Nuun Endurance with her on the road to Tokyo 2020, her third Olympic Games.

“At Nuun our mission is clear, to inspire more movement,” said Kevin Rutherford, Nuun’s President and CEO. “Athletes that are dedicated to going longer, harder and faster inspire us all, and it is our responsibility to create products that enhance their remarkable efforts. We are truly honoured to serve the athletic community and these amazing Olympians with Nuun Endurance.”

The formula for Nuun Endurance was developed in partnership with world-renowned exercise physiologist and sports nutritionist Stacy Sims, PhD. Utilizing her hydration research, the product is optimized for the added physiological stress the body endures during long-distance (over ninety minutes) and high intensity exercise.

Nuun Endurance is comprised of multiple carbohydrate sources and electrolytes in specific quantities that seek to maximize the absorption of fluids and nutrients while minimizing gastric distress.

“Stacy’s research has been game changing for understanding the optimal hydration formulation and precise osmolality for athletic performance,” said Vishal Patel, Nuun’s Senior Research and Development Manager. “With Nuun Endurance, alongside our third-party verified clean ingredient sourcing, we are delivering the best available for both the athlete’s results and health.”

Like all Nuun products, Nuun Endurance is third party verified non-GMO, Informed-Sport and Kosher, in addition to being vegan and gluten-free. The line is available in four flavours: Mixed Berry, Citrus Mango, Lemon Lime (REI exclusive) and caffeinated Strawberry Lemonade. The caffeine is sourced from organic green coffee beans at 25mg per serving.

Nuun Endurance is available in an 11 oz, 16-serving canister for US$19.99. Single serve sachets are sold for US$1.99. Nuun Endurance will be on the shelves throughout the spring at major retailers in the United States including REI, Fleet Feet Sports, Jack Rabbit, Sports Basement, Road Runner Sports, in addition to other run, bike, and outdoor specialty stores.

Nuun Endurance will debut to the endurance sports communities via Nuun’s expo presence at the Boston Marathon on April 12-14 and Sea Otter Classic on April 11-14.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.