Garmin has confirmed its sponsorship of 11 pro cycling teams for 2019, including world tour and mountain/enduro biking teams. The teams, which include several world champion cyclists, will be equipped with Garmin products ‘that will inform, guide and motivate riders while helping to provide a safer riding environment.’
Garmin welcomes Team Sky and Rally UHC Cycling in 2019, and is continuing sponsorship of EF Education First Pro Cycling, Mitchelton-SCOTT, Movistar Team, Team Dimension Data for Qhubeka and Trek-Segafredo this year. Garmin will also continue its support of the CLIF Pro Team, CUBE Action Team, Scott-SRAM and Trek Factory Racing mountain biking teams.
“These teams are full of talented athletes, including some world champion cyclists, and we are excited to get our innovative products onto their bikes to help with training, racing and adventure,” said Susan Lyman, Garmin Vice President of Global Consumer Marketing. “Garmin has been a dedicated sponsor of professional cycling teams for more than a decade and we are proud to continue our commitment to the sport by providing the teams with GPS bike computers, cycling awareness accessories and multisport GPS watches.”
The sponsored teams will be equipped with an array of Garmin products to help increase performance while also seeking to provide a safer cycling environment.
- Edge cycling computers, including the Edge 130, Edge 520 Plus and Edge 1030, will provide data and key metrics to cyclists, as well as GPS and navigational support.
- The teams will also be riding with the Varia RTL510 Rearview Radar in training ,which will warn of vehicles approaching from behind, while a tail light brightens and flashes to alert drivers of a cyclist ahead.
- Additionally, many of the sponsored teams will use multisport GPS smartwatches, including the Forerunner 935 and fēnix 5 Plus, to monitor the distance they travel, the calories they burn and how much quality sleep they get every night. The teams will also benefit from the Index smart scale that measures weight, body fat, skeletal muscle mass and more.
The expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles for cyclists of all skill levels. Using an array of cycling products, including Edge GPS computers, Varia safety awareness products and Vector pedal-based power meters, Garmin adds that it makes products that can help cyclists reach their health and fitness goals.