Helmet brand Bell has signed an exclusive partnership with Global Cycling Network (GCN), ‘the world’s leading channel for road cycling’. The new deal will see all seven of the channel’s presenters, which include former Tour de France and Giro d’Italia rider Dan Lloyd, and former road and mountain bike pro rider and Commonwealth Games athlete Simon Richardson, wear a range of Bell’s latest road helmets.
Born and bred in California, the Bell brand seeks to ‘celebrate utility and authenticity, an ethos embedded in the DNA of GCN.’
Austin Rojas, Bell’s Road/Recreation Marketing Manager said “We at Bell are very excited and proud to be partnering with the biggest cycling network in the world, Global Cycling Network. We are continuing to grow our brand presence, legitimacy and global awareness in road cycling and because of that, partnering with GCN was a no-brainer.
“The presenters and staff of GCN will now be wearing the all-new Z20 AERO, Z20, Javelin and Stratus road helmets. We are looking forward to seeing our brand at the forefront of their global exposure and reach.”
Simon Wear, Founder and CEO at Play Sports Group, said “We are extremely pleased to welcome Bell, one of the world’s leading cycling helmet brands to GCN. With safety, comfort and performance at the core of what we do, it is essential to have a great helmet partner. We are very grateful for Bell’s support in helping GCN make many more highly engaging cycling videos in the years to come.”
Global Cycling Network (GCN) is the world’s leading cycling channel. It now boasts over 27+ million monthly views, 3.8 million social media followers and a ‘mind-bending 5,393 years of linear view time’.
Play Sports Group (PSG) is a world leading digital sports media company focused solely on cycling and tri-sports. It has built a leadership position in the market, with 45 million monthly video views to 3.3 million subscribers amongst the 6.4 million social followers of its eight channels. These include Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Global Triathlon Network (GTN), along with the first two of a growing number of non-English language channels, GCN en Español and GCN Italia.
Headquartered in Bath, England, PSG is also home to SHIFT Active Media, the award-winning cycling media agency, which works alongside some of the ‘biggest, most high profile brands in the cycling world’. Play Sports Group is a subsidiary of Discovery Inc.