Coca-Cola is once again collaborating with Challenge Madrid this year, becoming the presenting sponsor of the 2019 edition of the event. This extends the company’s involvement in Challenge Madrid, since the soft drink giant got on board with the first edition of the race.
San Martín de Valdeiglesias will be the starting point of the 4th edition of Challenge Madrid, which will be held on September 22nd, 2019. In 2019, triathletes can race either full distance or middle distance events.
According to the organising team, entries for the half distance sold out only 48 hours after opening.
In this year’s 4th edition, Challenge Madrid will once again be recognized as a ‘Coca-Cola Good Environment Event’. The organisers add that this is thanks to the event’s commitment to the environment, society and the safety of its participants.
The ‘Coca-Cola Good Environment Events’ concept was born from the social and environmental commitment of Coca-Cola, and specifically, from the objectives outlined in its sustainability strategy for Western Europe, ‘Avanzamos’, which it presented in November 2017.
The company’s Events Guide with Good Environment establishes a series of sustainable practices to be taken into account during the organization of an event, recognizing those events that meet the criteria.
“For Challenge Madrid it is an honour to be able to celebrate another edition with Coca-Cola in the role of presenting sponsor,” said Alfonso Rodríguez de Sadia, Race Director of Challenge Madrid. “Maintaining the status of Good Environment Event is a challenge for the organization, which invites us to work together with Coca-Cola to make Challenge Madrid a national and international benchmark in sustainability.”