Leading sportswear brand, GORE Wear, has confirmed the appointment of Fusion Media as its UK PR agency. Using its position as a boutique agency focused on endurance sport, Fusion will help GORE Wear grow awareness and understanding of its products amongst British runners, cyclists, hikers and skiers.
Founded in 1985, GORE Wear has long been established as one of the world’s leading sportswear manufacturers. Part of W.L GORE & Associates, GORE Wear develops innovative clothing for a wide range of sports including running, cycling, hiking and skiing. Best known for its use of the legendary GORE-TEX technology, which has been used by the likes of NASA, the company serves a number of markets across the globe.
GORE Wear designers work closely with some of the best athletes in the world. Working with long term brand ambassador – and one of the most successful road bicycle racers of all time – Fabian Cancellara, GORE recently announced the launch of its new C7 bib-short range, employing a new ‘central torso architecture’ technology.
Fusion Media is tasked with helping GORE Wear to engage with new and existing customers within the UK, as the number of people taking up an active lifestyle continues to grow across the country.
For over 10 years, London-based Fusion Media has been focusing on PR and digital services for cycling and endurance sports brands. As a fully-integrated boutique agency, its portfolio of clients includes brands such as Strava, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton.
Fusion adds that its approach centres not only on increasing brand awareness, but solidifying brands’ positions in the endurance sport marketplace.
Jürgen Kurapkat, Head of European PR at GORE Wear said, “We are really pleased to have started working with Fusion Media. As a boutique agency with expertise, passion and enthusiasm for endurance sport, we feel that they are perfectly positioned to help GORE Wear communicate authentically with new and existing audiences in the UK.”
Adam Tranter, Founder and Director at Fusion Media, added “GORE Wear is one of the world’s most established and exciting sportswear brands, taking a really innovative approach to design. We are looking forward to helping them grow their presence here in the UK across a wide range of endurance focussed sports, and welcoming them to our portfolio of leading brands for active people.”