The Hammer Series is continuing to expand; and in 2020, the pro cycling team-vs-team race series will kick off in Colombia, ‘bringing the all-out racing to some of the world’s most passionate cycling fans.’
The new race Hammer Colombia will debut on February 7-9, 2020 and will include the first women’s Hammer Series event taking place on the same days as the men’s. Both races will follow the unique Hammer format, with Climb, Sprint and Chase disciplines over three days.
The Colombian Sports Ministry, Coldeportes, and the Ministry of Tourism will bring the Hammer Series to the Coffee Cultural Landscape of Colombia. The first edition of Hammer Colombia will be held in Pereira, the capital city of the department of Risaralda. Together with Quindio and Caldas, this region is known as the ‘Coffee Triangle’. In 2021 and 2022, Hammer Colombia will take place in Quindío and Caldas, respectively, showing off the scenery and landscape in this famous coffee region.
Ernesto Lucena, Director of Coldeportes said “The prestige of Colombia as a powerful country of sports is a reference that today we are trying to strengthen through this type of events, such as the Hammer Series. It is a perfect opportunity to show our kindness to the world, especially as a destination for cycling races. Due to the Hammer Series we can say that Colombia is a land of athletes.”
Graham Bartlett, CEO of Velon, the company behind the Hammer Series, said “Colombia is the perfect stage for a Hammer race and there’s huge excitement among the teams and riders to race Hammer in such a beautiful, dramatic region of the country. With partners in the Ministry of Sport and Ministry of Tourism we know we can create the most spectacular race possible.
“Hammer racing goes from strength to strength and we’re particularly proud to announce a women’s race in addition to the men’s. For a long time, we’ve wanted to offer a Hammer race for women; and with such strong backing from our hosts in Colombia we’ve finally been able to achieve that. We’re all working to make Hammer Colombia a game-changer in pro-road cycling for the fans.”
After the inaugural event in the Netherlands in 2017, the Hammer Series has continued to expand internationally to include events in Norway, Hong Kong and now Colombia. Last year, Hammer Series online videos had more than 8.3 million views, confirming its popularity among fans.
The opening Hammer event of the 2019 season, Hammer Stavanger in Norway, took place in May and was won by Team Jumbo Visma. The second event, Hammer Limburg in the Netherlands, was staged last weekend, with Deceuninck – Quick-Step beating off their rivals to take top spot.
Between Stavanger and Limburg this year, the total number of online video views has reached 10 million and continues to rise as fans watch the action on demand. In addition to the live stream, all Hammer races are broadcast in more than 140 countries worldwide.
The Hammer Series is a unique team versus team race concept. At each race, the teams compete against each other to score points in thrilling disciplines: the Hammer Climb, Hammer Sprint and Hammer Chase.
The teams race against each other at events throughout the season; and the team with the most points overall at the end of the series is crowned Hammer Champion with the ‘proven right to call themselves the best team in the world’.
In 2019, the Hammer Series consists of three races: Hammer Stavanger (May 24-26), Hammer Limburg (June 7-9) and Hammer Hong Kong (October 13). Hammer Colombia will debut on February 7-9, 2020.
The Hammer Series is being developed by Velon in partnership with race organiser host city partners. Velon’s objective is to bring the excitement of the sport from the teams to the fans with new technology, new races and new ways to enjoy the sport. These include live rider data, action-packed content from the race and a concerted social media approach – all designed to bring the excitement of professional cycling to current and new fans.
The Hammer Series is growing into a global series of city hub-based races that builds upon the appeal of premium professional cycling and enables the host cities to promote and demonstrate initiatives in active lifestyle, mobility and sports tourism.