Herbalife Nutrition and Proactive Sports Performance plan to extend their long-time partnership by opening Herbalife Nutrition’s first ‘global state-of-the-art performance centre’, in Westlake Village, California, in the fourth quarter of 2020.
A release from Herbalife added that the new facility, currently under construction, will combine the company’s extensive expertise in sports nutrition with Proactive CEO and founder, Ryan Capretta’s, knowledge and experience in sports performance.
“We are excited to partner with Ryan to build a state-of-the-art facility that demonstrates the power of integrating sports nutrition and athletic training best practices,” said Alex Amezquita, SVP of Finance and Strategic Planning at Herbalife.
In addition to employing technology for physical training and recovery, Herbalife Nutrition sports nutritionists and exercise scientists will be on-site to develop and implement long-term programs to analyse effects and benefits of hydration and micro and macro nutrients.
As a comprehensive sports nutrition performance research facility, the centre will be focused on ‘analysing the totality of an athlete’s lifestyle and how the utilization of an entire nutrition and training protocol can benefit their training, on-field performance and recovery.’
“With more than a decade in the making, this facility will pair sports science and our best in class training environment,” said Ryan Capretta, founder and Director of Proactive Sports Performance. “Nutrition, training, recovery and therapy will be seamlessly integrated in this performance centre. We look forward to expanding our relationship with Herbalife Nutrition.”