PEARL iZUMi, the cycling apparel and footwear manufacturer based out of Colorado, has rolled out a new brand campaign called ‘Here we go’. The new campaign supports the company’s SS19 apparel collections.
PEARL iZUMi has already announced a number of changes for 2019, starting with the announcement of its new Social Purpose. The company also offers up a ‘new brand position with an inclusive foundation, designed to bring-to-life and directly tie together the depth of its updated Mission and Values.’
Here We Go will complement the brand’s efforts around social responsibility and a refreshed product line for 2019.
PEARL iZUMi adds that a new brand position with the tagline ‘Here we go’ celebrates the ‘common feelings all riders share and the positive impact we can have on our communities through bicycles.’ ‘Here we go’ is anchored by one simple word: go.
The company explains… ‘Sometimes it’s a word of encouragement. Other times, a call to action. It celebrates the individual, as well as the collective, and elevates riding to much more than a competition. It acts as a rallying cry for all the good that cycling has to offer. The brand’s goal is simple: to connect with a diverse group of riders that are united by their love of riding, which takes on many different forms for many different people.
The essence of the new position is captured in a first 30 second spot – the Start.
PEARL iZUMi spring 2019 Collections (now available):
- Road — With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing PEARL iZUMi has ever created.
- Mountain — The new MTB line includes gear that suits every kind of day out on the trail.
- BikeStyle — Comfortable, versatile and functional on any type of bike, any road or trail, as well as off the bike, BikeStyle apparel is the perfect way to weave riding into everyday life.