The Union Cycliste Internationale (UCI) has announced that HSBC UK is an Official Sponsor of the 2019 UCI Road World Championships, which will be held in Yorkshire, UK, from 22-29 September 2019.
This autumn will see the UCI Road World Championships make their return to the UK for the first time since 1982. Millions of spectators are expected on the streets of Harrogate and along Yorkshire’s roads, while a TV audience of over 250 million will be following the 1,500 riders, who will travel from 90 countries in search of the prestigious UCI World Champion’s rainbow jersey.
The celebrations will begin on Saturday 21 September when – for the very first time – a UCI-sanctioned, one-day international para-cycling event will take place ahead of the Championships.
HSBC UK has been involved in cycling since 2017, as Lead Partner of British Cycling, the sport’s national governing body in Great Britain. This partnership seeks to embrace communities nationwide and works across the sport from participation at the grassroots to major organised cycling events through to the highest level of performance with the Great Britain Cycling Team.
In teaming up with the 2019 UCI Road World Championships, HSBC UK is ‘consolidating and continuing its support of our sport.’
In entering into this partnership, which was concluded on behalf of the UCI by The Sports Consultancy (TSC), the UCI and HSBC UK will work together in setting up a number of events and activities for the public, in both the Fan Zone and along the race routes.
“The support of HSBC UK is excellent news for what is our biggest event of the year,” said UCI President David Lappartient. “The fact that a partner of this size, one that is already involved in cycling, is sponsoring our 2019 Road World Championships is but another example of the confidence major brands have in our sport and our events.”
Luke Harper, HSBC UK’s Head of the British Cycling Partnership, said “We are proud to be the Official Sponsor of the 2019 UCI Road World Championships as it extends our support for major organised cycling events in our country. Through our partnership with British Cycling we want to inspire 2 million people in the UK to ride a bike by 2020; so being part of the biggest cycling event of the year is a great way to encourage participation and excitement about getting onto two wheels.
“By shining a spotlight on cycling, we hope to leave a lasting legacy whereby our country is greener, fitter and healthier.”