Wetsuit and apparel specialist HUUB, has signed a strategic and long-term sponsorship agreement with the UK’s two largest triathlons, the Blenheim Palace and London triathlons. The deal was negotiated with Limelight Sports, the agency of the active world, which took over the management of both events from IMG in 2019.
The Bloodwise Blenheim Palace Triathlon takes place on 30-31 May in the surroundings of Blenheim Palace; and the London Triathlon takes place on 8-9 August at the ExCel Centre, and includes a cycle route on closed roads through central London. Both events attract thousands of participants, from first timers to seasoned amateurs.
HUUB has secured a multi-year agreement across several categories. The sponsorship fee will also include providing participants with an extensive range of products and services. This new deal will add to HUUB’s portfolio of sponsorships which includes agreements with several of the UK’s top triathletes including the Brownlee brothers.
Limelight Sports has extensive experience of delivering sports marketing campaigns for major brands.
Limelight Sports Chief Commercial Officer, James Robinson, commented, “It is fantastic to have a leading brand such as HUUB involved in our two major triathlon events. We are very excited about developing this partnership with the team at HUUB and bringing a range of quality products and services to our participants.
“Team HUUB has over four decades worth of experience in the endurance sport market and its scientific and technological expertise is second to none.”
Dean Jackson, Founder of Huub said, “We are delighted to be involved in the London and Blenheim triathlons, two of the most important and high-profile events in the calendar. As increasing numbers of people get involved in triathlons, we are committed to helping provide the best and most suitable equipment to help athletes achieve their personal goals. Limelight have huge experience in this sector, and we are really looking forward to working with them to develop these iconic events and help take them to the next level.”