Brandnation has been appointed by leading sports nutrition brand, Science in Sport (SiS), to activate an extensive ambassador program. The agency was selected by SiS following a competitive pitch.
Brandnation will be responsible for the growth, management and amplification of the ambassador programme in the UK as Science in Sport makes a ‘significant commitment to influencer marketing in 2019’.
The agency has been briefed to increase the digital footprint for the SiS brand. It is charged with engaging its active customer base ‘through the creation of authentic, quality content that will ultimately drive consumers to the brand site and increase sales.’ Brandnation will also be supporting the amplification of Science in Sport’s existing sponsorship deals including Chris Hoy, Adam Peaty and Mark Cavendish.
The account will be headed up by Brandnation’s sport and lifestyle division’s Account Director, Joe Murgatroyd and supported by the agency’s social and influencer teams.
Mary Killingworth, Managing Director at Brandnation said, “As such a highly-regarded brand and product in the sports sector, we’re extremely excited to have picked up the Science in Sport brief.
“Brandnation has a reputation for delivering communications that influence and [we] have an exciting plan of activity lined up that will help Science in Sport blaze a trail in influencer marketing within the sports sector. Through influencer marketing, content creation and sponsorship support, our plans aim to broaden the brand’s existing audience whilst maintaining their performance credentials.”
Matt Cook, Brand Manager at Science in Sport said “Brandnation clearly demonstrated real expertise in the sport influencer landscape. We were really impressed by the agency’s creative ideas to help take our existing ambassador program to the next level.
“We’re looking forward to working closely with the team to fuel even more athletes in 2019.”
SiS products are manufactured in the UK at the company’s Innovation Centre in Lancashire. All SiS products are Informed-Sport tested and accredited. SiS worked closely with the HFL anti-doping laboratory to d’evelop a world class evolved three-pronged testing system to minimise the risk of product contamination’.