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Intersport confirmed as Sports Retail Partner for The National Running Show


The organisers of the UK’s National Running Show have announced Intersport as Sports Retail Partner for The National Running Show Birmingham, which takes place on 25-26 January 2020.

Intersport’s role as Sports Retail Partner also extends to The National Running Show London, which takes place for the first time on 13-14 June 2020 at the Business Design Centre.

Intersport returns to the Birmingham show for the second consecutive year. The retailer will once again be showcasing a number of key running brands to the many thousands of visitors expected at the NEC in January.

Intersport will be taking plenty of retail opportunities to the show, including the latest products from top running brands plus a number of product launches and special edition releases. The Intersport Zone at the event will give runners another chance to try out new gear, chat to experts and purchase footwear, clothing and accessories for their needs.

Intersport will also sponsor Ask the Experts, The Running Skills Theatre and the new All Terrain Track at the show.

The National Running Show is the UK’s biggest independent running exhibition and ‘more than 55,000 visitor ticket registrations are expected for the 2020 show in Birmingham.’

Mike Seaman, Director of Raccoon Events, said “We are delighted to confirm that Intersport will be joining us as Sports Retail Partner at The National Running Show 2020. The Intersport area in 2019 was a huge success and their presence at the 2020 event will once more bring runners a superb choice of products, expert advice about all things running and the reassurance that they will come away with the right products for their needs.

“Those coming to our inaugural event in London next summer can look forward to another first-class Intersport area. We cannot wait to welcome everyone to The National Running Show in both Birmingham and London next year.”

Susan Herbert, Head of Marketing at Intersport UK & Ireland, added, “We are thrilled to be returning to The National Running Show in 2020 as Sports Retail Partner. Just as in our stores across the country, we love to chat to runners to help them choose the right products in order to reach their goals – wherever they are on their running journey.

“We will be bringing our biggest and best range of products and feature areas to The National Running Show 2020 and very much look forward to meeting everyone in Birmingham in January and then in London in June.”



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