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Intersport DW Sports and DW Fitness First to be ‘major feature at National Running Show’


Intersport DW Sports, one of the UK’s leading high street sports stores, has confirmed it will be available to shoppers in the Intersport Zone at The National Running Show Birmingham. The show, in partnership with Children with Cancer UK, takes place on Saturday 25th and Sunday 26th January 2020.

Visitors to the show will be able to browse and purchase from an extensive range of products at Intersport DW Sports including sports footwear, apparel and accessories. Many runners will also be familiar with DW Fitness First, the fitness arm of the business and now the second largest operator of gyms in the UK.

The combined business consists of 80 retail stores and 120 gyms where ‘beginners through to serious athletes can find the products, the environment and the encouragement they need to be active.’

Intersport DW Sports will also be offering a ‘Kit & Collect’ service at the show, which allows runners to order kit at the show and have it delivered to selected DW Fitness First gyms or to their home, without carrying bags around the show.

A number of high-profile brands have already been announced for the Intersport Zone at The National Running Show Birmingham. These include ASICS, New Balance and SafeSize. It has also been confirmed that AfterShokz and LED Lenser will be joining as further brands within the Intersport Zone.

Further Feature Areas across the show include The Ultra Zone, Obstacle Course Race, The Trail Zone, 3D Gait Analysis, Steve Cram’s Training Camp, Nutrition Advice Zone, Sweat Test Zone, Treadmill Challenge and The Treatment Room.

The speaker programme will welcome running greats including Sally Gunnell, Linford Christie, Dean Karnazes, Kriss Akabusi, Jo Pavey, Steve Cram, Susannah Gill, Jordan Wylie, Lazarus Lake, Camille Herron, Nicky Spinks, Mimi Anderson and Anna McNuff.

Mike Seaman, CEO of Raccoon Events, said “We are thrilled to welcome Intersport DW Sports and DW Fitness First to the Intersport Zone at The National Running Show Birmingham 2020. As one of the UK’s biggest sports retailers, Intersport DW Sports is perfectly placed to showcase a range of products to suit runners of all abilities.

“We are also proud to announce that AfterShokz and Led Lenser will be joining ASICS, New Balance and SafeSize as brands within the Intersport Zone. The Intersport Zone promises to be a fantastic opportunity for visitors to discover top brands, talk to those in the know and find out more at the interactive feature areas. We are looking forward to welcoming everyone to the show next month.”

Sean Kelly, Head of Retail Marketing at Intersport DW Sports, added, “We are delighted to be returning to The National Running Show Birmingham in 2020. Running is one of our specialist sports and we are looking forward to bringing a range of products to help runners at all levels perform at their best and achieve their goals in 2020.”

Susan Herbert, Head of Marketing at Intersport UK & Ireland, commented, “Intersport DW Sports is the perfect fit for the Intersport Zone at The National Running Show. They are very much at the forefront of the running retail industry and their presence will be a huge bonus for runners seeking a choice of high-quality products. We are delighted to welcome AfterShokz and Led Lenser as further brands to complement our offering within the Intersport Zone.”

The 2020 show expects more than 55,000 visitor ticket registrations for 2020, all of whom will be able to discover the latest kit, tech, nutrition and races from exhibitors, learn from inspiring speakers and improve their running technique thanks to the hands-on feature areas.

The third edition of The National Running Show Birmingham in partnership with Children with Cancer UK takes place on 25th-26th January 2020. Tickets cost £10 and are valid for both days; there is the option to make the ticket price £12 by adding a £2 donation to Children with Cancer UK, to support the 12 children diagnosed with cancer in the UK every day.

The National Running Show B2B Networking Dinner takes place at 19:00 on Saturday 25th January. (The National Running Show London takes place on 13th-14th June 2020.)




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