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IRONMAN European Tour motoring with Avis

IRONMAN has announced a new partnership with leading car rental brand, Avis. The new two-year agreement will give a range of benefits to IRONMAN athletes across Europe.

These benefits include a 10% discount on Avis’ regular prices as well as priority parking on race day. In addition, age group athletes will also be given priority bike racking capability and have the opportunity to have a family member or friend award their IRONMAN medal after they complete their journey to the finish line.

“I’m delighted that Avis has partnered with IRONMAN to offer a wide range of benefits, including discounts, that can be used on race weekends and throughout the year,” said Julia Kemp, Director of International Sales and Partnerships – International at Avis Budget Group.

Peter Gallagher, Director of Global Partnerships Europe, Middle East and Africa for IRONMAN, added “Mobility is a key element of every IRONMAN athlete’s journey to the finish line. With tens of thousands of our participants travelling across the continent to race in our events we are excited about this partnership and the perks it offers to our athletes.”

Whilst the partnership has been designed to positively-impact athletes on race weekends, IRONMAN athletes in Europe will also have the additional benefit of receiving the 10% discount throughout the duration of the partnership period, regardless of whether they’re competing in an IRONMAN event or if they’re away with family or friends on summer holiday.




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