IRONMAN has announced a multi-year global partnership with Santini, a worldwide leader in technical apparel products. As part of the agreement, Santini will become the exclusive cycling and triathlon apparel partner for all owned IRONMAN races across the world. The deal also sees the creation of a ‘co-branded, innovative, athlete-focused collection which will be available for the 2019 race season’.
“The partnership with Santini reaffirms our commitment to helping athletes perform at their very best,” said Jennifer Mocerino, President of Global Merchandise for IRONMAN. “Santini has a rich history in cycling and triathlon and we are excited to bring our athletes new technical products and collections that focus on fit, performance, comfort and durability.”
‘The apparel Santini produces are developed from scratch by a team of dedicated designers, who all have a deep-rooted passion for cycling, triathlon and running. Each piece in the collection is designed with specific user and riding conditions in mind – then engineered and manufactured to deliver the ultimate performance that World Champions and committed age-group athletes require and demand.’
“We are particularly proud to be collaborating with IRONMAN, an iconic triathlon brand worldwide that has influenced the multidisciplinary sport over the last 40 years,” said Monica Santini, CEO of Santini Cycling Wear. “Our unswerving pursuit of product innovation is a perfect fit with IRONMAN’s ‘push your limits’ philosophy and will see us produce co-designed and co-branded ultra-high performance technical clothing. We are ready to develop ideas and projects together, to write the future of triathlon.”
Santini apparel will make its expo debut at IRONMAN 70.3 Marbella on April 28, 2019, and athletes will also be able to purchase product online through the Official IRONMAN Merchandise Store at ironmanstore.com and at Santini’s website.