LEM Helmets, manufacturer of cycling helmets for road, mountain, commuting and kids, has welcomed cyclocross champion Rebecca Gross to its growing ambassador team.
“Beyond her talent on two wheels, Rebecca is an amazing, dynamic individual who’s infectious love of the sport and inviting personality makes her a true champion – from coaching to racing,” said Keith Cozzens, Global Brand Marketing Director at LEM.
“We’re stoked to have her as part of the family, and look forward to building success together into the future.”
In 2012, Rebecca Gross became the first American Cyclocross World Champion after winning the USA Cyclocross Masters in Louisville, KY. Two years later, in 2014, she won the Cyclocross Masters National Championships in Boulder, Colorado.
Based in Golden, CO, Gross trains and competes year-round for cycling events across the globe. Having competed in more than 15 events so far this year, she is one of the most prominent women in today’s cyclocross and competitive mountain bike circuits.
With upcoming mountain bike events in Mesa Verde and Grand Junction, Colorado, spectators can watch her compete wearing LEM’s Volata or Flow helmets. When not racing, Gross is engaged with cycling communities around the US, coaching women and juniors of all ability levels.
“Working with smaller, personable companies that produce high-quality products is really exciting to me,” said Gross. “I love joining a team that’s dedicated to making gear that works and looks great, and appreciates feedback from the athletes using their products. LEM is one of those companies and I’m excited to be part of something special and an ambassador of the brand.”
Gross joins ultra-endurance and adventure cyclist Jay Petervary and current national MTB marathon champ Amy Beisel on LEM’s team.
LEM’s flagship family of products includes seven distinct helmets and 50 colorways in the road, mountain bike, commuter, and kids categories. The brand will soon introduce new road and mountain bike helmets, which will complement its existing collection and seek to illustrate LEM’s strong product design and development capabilities.