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Leveraging reviews: new Cycling Holidays platform from Yellow Jersey

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Specialist cycling insurance company Yellow Jersey has launched a new website, Cycling Holidays, a database and peer led review platform for cycling and triathlon holiday companies.

Yellow Jersey noted that… ‘A quick Google search for the term ‘cycling holiday’ offers up 220 million results, with “mountain bike holiday” providing 107 million and “triathlon holiday” 14 million respectively. This impossibly large number to filter through shows that we are spoilt for choice – good news – but gives no indication of the quality of the holidays on offer.

‘So how do you know where to start? How do you really know what the holiday will be like – is it going to offer you what you’re looking for or is it just a large tour operator adding ‘cycling holiday’ to sell the trip because there’s a bike hire shop and a few cycle paths?’

A large number of Yellow Jersey’s customers and clients are cycle enthusiasts, many of whom regularly spend their holidays pursuing this passion. The aim of the new Cycling Holidays offering is two-fold.

  • Firstly, to add value to the company’s increasing number of affiliate partners offering training camps and cycling holidays.
  • In addition, the platform also provides a resource to athletes looking for their next cycling or triathlon holiday anywhere in the world.

Yellow Jersey adds.. ‘After all, nothing sells a holiday better than brilliant reviews from like-minded peers who’ve actually been on the same holiday.’

Users can rate their holiday experiences based on a range of criteria, as well as share their own photos of their trip. Holidays are listed based on the type of holiday, location or rating; and users can set favourites for narrowing down a shortlist.

Managing Director of Yellow Jersey, Ryan Georgiades, said “We’re always looking for cool ways with which we can add value for our clients and customers by creating content and products which they will find useful.

“We’ve been working hard to grow and improve our affiliate partnerships; and on top of offering a great business offering to companies who join us, we also like to add value through content and tools that they can use and share with their customers.”

Ryan continued, “Cycling Holidays will be a great peer-led review portal that cycling tour operators can access, free of charge, to advertise their holidays. Meanwhile, current and potential customers can enjoy the resource to help source their next holiday. By inviting users to share their feedback of the things that matter, we hope that they will be able to find the right holidays for them.

“Tour operators are able to claim their holiday on the site and make changes to the content we have pre-loaded and add new trips whenever they like. We know the personalised experiences that independent companies can offer are second to none when you want a truly special holiday with real enthusiasts in the field.”

cyclingholidays.yellowjersey.co.uk

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