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Lifestyle extension with new Tifosi Shwae aviator-style sunglasses


Tifosi Optics has headed into the lifestyle realm with the release of the Shwae aviator-style sunglasses range. Positioned as being ‘classic, cool, and all-American, Shwae offers sunglass lovers high fashion at an attractive price.’

Shwae, the newest member in Tifosi’s Swank product family, has a feature unique to aviators… ‘a nose pad that won’t tangle hair!’ Here, Tifosi’s Glide technology helps Shwae sunglasses slide on easily without pulling hair and ‘ensures the glasses stay in place so you can focus on your performance.’

The polycarbonate, teardrop shape lens is shatterproof and provides 100% UV protection. The frames are made from stainless steel.

Tifosi adds that it is staying true to its affordable pricing. Shwae starts at US$35 for non-polarized or US$59.95 MSRP for polarized. Styles include: Midnight Gold with Brown lens; Graphite with Smoke Bright Blue lens; Gold with Smoke Blue lens, and Graphite with Smoke Polarized lens. All sunglasses are backed by a lifetime warranty against manufacturer’s defects.

Tifosi is Italian for ‘supporter’ or ‘fan’. Its mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. Tifosi adds that it ‘designs, tests and tortures’ its products to enhance sport pursuits.



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