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Limar becomes official helmet supplier of British Triathlon


National governing body British Triathlon has a new partnership with specialist high performance helmet brand Limar Helmets – as the Italian company gets onboard as official helmet supplier.

Limar will British triathletes and paratriathletes with helmets for both training and racing from the new Limar Air Revolution range. These will debut in the UK at the upcoming Rouleur Classic LDN, billed as ‘the world’s finest cycling exhibition’.

The Limar Air Revolution range, which ‘will be used by Britain’s best triathletes’, was designed in France’s popular Magny Cours wind tunnel in collaboration with the Astana Pro Cycling Team. Thorough aerodynamic testing and refinement has resulted in a range that consists of five different helmets for five different scenarios each at their own price point.

The Air King TT, Air Pro, Air Speed, Air Master and Air Star form the range, with the TT and Speed models being showcased at this year’s Tour de France with Astana.

Andy Salmon, British Triathlon CEO, said “We are delighted to partner with Limar as an official supplier. This partnership will bring a great benefit to the British Triathlon performance team as we seek to be the best prepared team on the start line.

“This is an exciting opportunity to enhance the performance of our athletes throughout the key competitions in 2020.”

Giovanni Caporali, Limar Helmets CEO, said “Limar are delighted to announce the partnership with British Triathlon. We know the performance of our Air Speed helmet with magnetic buckle will further contribute to Great Britain’s triathlon success in the future. As part of the partnership we also look forward to working closely with some of the world’s leading triathletes and coaches to further develop our products for triathlon in the future.”

Rouleur Classic LDN opens on the evening of Thursday 31st October, running through to 2nd November, showcasing more than 50 premium cycling brands, exhibiting some of the latest offerings in performance bicycles, clothing and accessories. The event also features a list of talent on stage over the three days, including Tour de France winners Greg LeMond and Sir Bradley Wiggins, yellow jersey wearers Phil Anderson, Sean Yates, Simon Gerrans and a ‘whole host of other superstars of the cycling world’.



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