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Lionel Sanders gives boost to pro field at Challenge Daytona

Daytona Speedway track - image credit - Daytona International

On December 13-15, 2019, Challenge Daytona is rolling out the second annual Challenge Daytona Festival at the iconic Daytona International Speedway in Florida. Voted ‘Best New Race’ in 2018 by Triathlete Magazine, the family-friendly international multi-sport festival has attracted a star-studded professional field. This now includes one of the world’s most popular triathletes, Canadian pro athlete Lionel Sanders.

“I am so excited to be heading to Challenge Daytona,” Sanders said. “I’ve heard so many great things about this race; so I had to see it for myself. It doesn’t get much better from a spectator standpoint and I can’t wait to see how fast we can go on the pristine track! Challenge Family always puts on world-class events and I don’t expect anything less in Daytona.”

Challenge Family CEO Zibi Szlufcik said “Lionel Sanders is beloved globally. He has a massive social media following because he is extremely engaging with his followers. The world loves him. On the racecourse, he is an extraordinary athlete who gets palpable enjoyment from competition.”

Daytona International Speedway President Chip Wile added, “Lionel Sanders is everyman’s athlete. His willingness to share his unscripted journey with athletes makes him a fan favourite. Sanders is fuelled by a showdown and that is exactly what spectators can expect to see at Daytona Distance Under the Lights.”

Sanders (CAN) and professional athletes will compete in the Daytona Distance Under the Lights professional race format. This will include a two-lap, 1-mile swim; a 15-lap, 37.5-mile bike; and an 8.2-mile run – all within the Daytona International Speedway property.

The entire course is optimized for viewing, with opportunities for spectators to get up close and cheer for their favourite pros midway through the swim, all along the bike and run legs, and at each transition juncture.

The unique Daytona Distance Under the Lights race, exclusive to the professional field, will begin at 16:30 ET on Saturday, December 14th. The start time aims to provide prime viewing for age group athletes competing in either Saturday’s Sprint Distance events or Sunday’s Middle Distance events.

The late start is also designed to ‘create an unprecedented sensory experience’, as the lights at Daytona International Speedway – normally reserved solely for NASCAR racing, sports cars and Supercross – will illuminate the track at 17:30, just as the Florida sun sets and the pros speed around the track.




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