Olympian and UCI World Champion cyclist Lizzie Deignan has unveiled a new multipack design by Harrogate Spring bottled water, alongside a competition to win tickets to the 2019 UCI Road World Championships that are being hosted in Yorkshire this September.
Harrogate Spring is the official supplier of bottled water to the 2019 UCI Road World Championships. The Harrogate Spring bottling facility is on the route of the Harrogate Circuit, which will be used for all races over eight days of racing, from September 22-29.
Lizzie Deignan, who is originally from Otley but now divides her time between Harrogate and Monaco, said “I am so excited that the UCI Road World Championships are being held in Yorkshire. What a great opportunity to show the world how much we love our cycling and what Yorkshire has to offer.
“It’s great to see the Harrogate Spring design incorporating the iconic UCI rainbow stripes – blue, red, black, yellow and green – symbolising the rainbow of continents taking part and the millions of spectators tuning in around the globe.”
Harrogate is the principal host town for the UCI Road World Championships, providing the finishing line for 11 different races. The multipack from the bottled water company provides consumers with the chance to win a VIP trip to watch the event on the finish line, in addition to official merchandise giveaways.
Harrogate Spring Brand Manager Nicky Cain said “The striking new 12 x 500ml multipack has standout appeal and will be available across retail to celebrate the global event, one of the greatest cycling milestones, watched by 250 million people in 150 countries.”
Races will start from six towns and cities across Yorkshire; and race organisers anticipate record-breaking numbers of spectators, with millions of people expected to line the routes from Bradford, Doncaster, Leeds, Northallerton, Richmond and Ripon.
Harrogate Spring’s Nicky Cain added “As well as loving cycling, we’re also passionate about recycling. All Harrogate Water products are 100 per cent recyclable and our PET and glass bottles are made using at least 50 per cent recycled content. We look forward to working with the organisers to make sustainability a core element of this great cycling event.”
The multipack design was created for Harrogate Spring by food brand design specialists CHILLI and incorporates cycling imagery alongside the colours of the famous and distinctive UCI rainbow. Lizzie Deignan will feature in a series of videos as part of digital and social media marketing campaign.