French accessories and bike brand LOOK has announced the production of 50 limited edition 796 Monoblade RS time trial bike frames. The first of these will be ridden by French cycling legend-turned-IRONMAN competitor Laurent Jalabert at the 2019 IRONMAN World Championships in Kona, Hawai’i.
The framset’s ‘Eruption’ design has been created to… ‘celebrate Jalabert’s typical ultra-competitive and heroic approach to racing throughout his career, while also paying tribute to the pinnacle of triathlon racing on the volcanic island of Hawai’i.’
The 796 Monoblade RS is the first of LOOK’s Odyssey range of framesets. These are ‘exclusively created to enhance the profile of [the company’s] world ambassadors, and expertise in engineering with carbon for legendary riders.’
In a release the company notes that.. ‘Since origin, LOOK’s know-how has fed on the battles led by warrior’s races. Firstly, in the cycling world, and now in triathlon, ‘Jaja’ [Jalabert] is characterised as one of the toughest riders of this century. He represents strength, bravery and tenacity: key ingredients for success in a hostile landscape like Kona, Hawai’i.’
The frameset features a bronze-burn effect, reflecting the theme of a volcanic eruption, along with a tone-on-tone LOOK graphic pattern on the frame to symbolize dark ash clouds. This Eruption limited edition includes a numbered, unique design frame kit, LOOK’s all-carbon Aergo time trial handlebar, ZED 3 crankset and Aeropost seatpost.
Edition 1/50 will be raced by Laurent Jalabert in Kona, with the remaining 49 frames made available to buy through LOOK retailers. Each will cost €6,499 / US$8,000 / £6,600. The frame will be available to view on the LOOK website from Friday 11 October.
Laurent Jalabert, 2019 IRONMAN World Championships competitor, said “I’ve been supported by LOOK for many years throughout my cycling career and into my retirement. I am extremely grateful to have the continued support from LOOK, allowing me to compete using their exceptional products, including the stunning limited edition Odyssey frameset, as I race in the IRONMAN World Championships in 2019.
“The competitive spirit and passion for racing never really leave you, and LOOK have produced an incredible bike here for me to be able to test myself at the highest level of triathlon. The design is beautiful, while I know that the 796 Monoblade RS bike is one of the fastest time trial bikes in the world – I’m looking forward to racing on it!”