Home All news

Marathon Brewing Company is Official Beer Sponsor of Pittsburgh Marathon

For the first time ever, the new 26.2 Brew from Marathon Brewing Company will be available at the DICK’s Sporting Goods Pittsburgh Marathon weekend of events. Marathon Brewing Company is the Official Beer Sponsor of the 2019 DICK’S Sporting Goods Pittsburgh Marathon weekend of events, scheduled for May 3-5.

The new beer from The Boston Beer Company is also the official sponsor of Rock the Run, a campaign that showcases Pittsburgh’s best musical talent on race day and keeps runners motivated all the way to the finish line.

26.2 Brew is a ‘golden, hazy ale [that] offers athletes a reward for their hard work that tastes as satisfying as their accomplishments feel.’

Brewed with Himalayan sea salt and coriander, 26.2 Brew provides drinkers with a crisp body and refreshing finish, with 4.0% ABV, 9g carbs and only 120 calories. The signature 26.2 Brew will be available at special race-related events and on race day at the Official Beer Tent. All proceeds from the Official Beer Tent will benefit Humane Animal Rescue.

“We know many Runners of Steel enjoy celebrating a successful race with a cold, refreshing beer, so we were thrilled when Marathon Brewing Company approached us about bringing the new 26.2 Brew to the Pittsburgh Marathon,” said Troy Schooley, P3R Senior Vice President of Sales and Partnership.

“Being one of the first races to offer this beer demonstrates how P3R continues to strive to be innovators in the running and endurance industry.”

26.2 Brew was developed by Shelley Smith — a brewer, marathon runner and triathlete — to ‘provide purpose and balance for drinkers seeking more’. The new 26.2 Brew evolved from the original Boston 26.2 Brew, available for the past seven years in and around Boston during the Boston Marathon, the world’s oldest annual marathon.

“As someone who loves beer and running, having the opportunity to brew a beer that helps runners celebrate their hard work was a passion project for me,” said Shelley Smith, Advanced Cicerone and Manager of Research & Product Innovation at The Boston Beer Company.

“Understanding what is important to Pittsburgh Marathoners is what made brewing this beer different from what is currently available. While most brewers are stripping flavour to hit a certain calorie mark, we focused on brewing a beer that not only fit swhat runners were looking for, but also delivered a great taste.”

www.ThePittsburghMarathon.com
www.P3R.org

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.