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Marathon Swims becomes part of Swimathon Foundation family

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Marathon Swims – billed as London’s swimming marathon – has become part of the Swimathon Foundation’s family of swimming events. After a third sell-out year, this development ‘marks a step change for Marathon Swims as it seeks to scale up and expand in 2020.’

Chair of The Swimathon Foundation, Anthony Kendall OBE said, “We see great potential in Marathon Swims. This event has proved to the industry that there is huge potential for a premium, distance swimming experience and we are keen that The Swimathon Foundation plays a big role in developing the fundraising and swimming participation elements of this event further.

“Marathon Swims provides a welcome addition to our calendar of swimming events, joining the Swimathon, Open Water Swimathon and School Swimathon in providing opportunities to the public to discover the benefits of swimming, to challenge their swimming abilities and raise funds for good causes.”

Marathon Swims’ founder Diccon Loy of Participation Sport will continue to oversee the expansion of Marathon Swims for The Swimathon Foundation. Diccon Loy said, “In its first three years we’ve taken this event from concept to sell-out, raising thousands of pounds for charity, doubling capacity and breaking records every year.

“We’re very excited to be working with The Swimathon Foundation. Their 30 years of fundraising and event development experience will help us to move swimming participation events into the fast lane.”

Marathon Swims is positioned as swimming’s own marathon… ‘Every city in the world has a (running) marathon, half marathon and triathlon. Now, with Marathon Swims, cities can host their own swimming marathon.’

The swimming marathon distance first came to prominence at the Beijing Olympic Games in 2008. The 10k marathon swim has been a key element in the Olympic schedule ever since with races in the Serpentine (London 2012) and at Copacabana Beach (Rio 2016).

Marathon Swims notes that it has redefined the 10k challenge as an indoor, pool-based Marathon 10k, Half Marathon 5k and a 1k Challenge distance event.

Marathon Swims 2020 will be held in November 2020 at the London Aquatics Centre on Queen Elizabeth Olympic Park, ‘when one thousand participants will take on their marathon swimming challenge.’

www.marathonswims.com

 

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