British performance swimwear brand, MARU Swimwear, has announced the launch of its SS20 collection. Including a selection of sustainable swimsuits ‘made from eco-friendly fabric using recycled plastic bottles found in our oceans’, the sustainable swimsuits will form part of MARU’s Ecotech swimwear range.
The range first launched in December 2018, marking a phase in MARU’s partnership with the SEA LIFE Trust – a charity working internationally to protect the world’s oceans and the marine life that lives within them.
MARU notes that, globally, 8 million tonnes of plastic ends up in oceans each year. As part of the partnership, the company donates 100% of its profits from the Ecotech range to the SEA LIFE Trust to help fund the many projects and campaigns run globally to help reduce ocean plastic.
The new Ecotech range is inspired by animals that the SEA LIFE Trust directly helps and supports, including baby seal pups, rescued and released from their busy Cornish Seal Sanctuary in Gweek.
Since the partnership, profits from the sales of swimsuits in MARU’s Ecotech range have helped fund the removal of ghost fishing nets from the south coast of Cornwall. Furthermore, over the last two years, the SEA LIFE Trust has been rescuing an average of 80 seal pups per season, with some of the pups being injured through entanglement with marine litter, such as ghost nets.
MARU’s Sports Marketing Director, Daniel Lovat said “It’s been incredible to have been able to support the work the SEA LIFE Trust have been doing over the last year. It’s inspiring to tangibly see how the profits from our Ecotech range have been used to clean up ghost fishing nets and how that positively impacts wildlife.”
He added “There is still so much work to be done to clean up our oceans. We are proud to be able to continue to donate 100% of our profits from the sales of our Ecotech range to the SEA LIFE Trust and to be part of a community who are making changes to care more for our planet.”
Andy Bool, Head of SEA LIFE Trust said “We’re delighted that MARU Swimwear is so generously supporting the SEA LIFE Trust and our work to reduce plastic in our oceans for a second year.
“It’s great to see innovative and practical solutions like the new SS20 collection helping to protect marine wildlife from the threat of marine litter and we applaud MARU’s dedication and commitment to making a positive difference.”
The MARU SS20 collection, which includes the sustainable Ecotech range, is available for consumers to purchase from the MARU website, and through MARU’s dedicated network of retail partners both in-store and online.