Outdoor footwear specialist Merrell has joined forces with Mind, the mental health charity, to promote the benefits of time and experiences in the outdoors on mental health.
With the aim of inspiring people to get hiking, trekking and trail running and to reap the rewards of spending time outside, the collaboration will see Merrell become headline sponsor of the Mind Charity Hike events.
The Mind Hikes are some of the charity’s most popular fundraising events and offer people the opportunity to explore scenic locations and accomplish new goals whilst raising vital funds for the charity.
As part of the sponsorship, Merrell will also be supporting the charity’s wider calendar of trekking events and will be activating a series of marketing initiatives to fundraise and increase awareness of the charity’s good work.
Research shows that one in four people will experience a mental health problem in any given year and only a quarter of people with mental health problems in the UK receive support each year.
Science reveals that exercise and time spent outside can aid both physical and mental health. Research into ecotherapy, a type of therapy which involves doing activities outside in nature, has been shown to help with mild and moderate depression.
Simon Sweeney, UK Marketing Manager at Merrell said “Considering nearly half of all adults in the UK say they have experienced a mental health problem at some point, we’re looking forward to lending our support to the fantastic work Mind undertakes by playing a part in raising awareness and promoting understanding of mental health.
“With a natural link between the great outdoors and its benefits on mental health, we’re looking forward to facilitating positive outdoor experiences across the UK for the worthiest of causes.”
Karen Bolton, Head of Community & Events Fundraising at Mind, said “We are delighted Merrell is sponsoring Mind Hike 2019. Together we want to inspire people to get trekking, hiking or trail running and reap the benefits of spending time outside.
“We know that spending time outdoors can have a positive impact on your mental and physical health, being outside in nature can help improve your mood, reduce feelings of anger and loneliness, help you feel more relaxed and confident and improve your fitness level.”