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Movistar Team inks apparel partnership agreement with Alé

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For 2020, the Movistar Team is working with Alé, having ceased its prior long-standing agreement with Scottish apparel brand Endura. Alé formalized the partnership with the Spanish UCI World Tour team during the ‘Gran Galà Alé’, the company’s annual gala evening, which was held in the heart of Verona, Italy, on 16 November 2019.

Graphics and details of the team’s new outfit are still top secret. A few teases were given during the gala evening such as the colour, which will be navy and light blue. The unveil of Movistar Team’s 2020 livery designed by Alè will take place during the official presentation thhe team, to be held in Madrid on December 19 , 2019.

Alessia Piccolo, CEO of APG, the company that’s behind the Alé brand, said “With great pleasure we announce this important partnership with the Movistar Team. We have developed very technical, extremely performing garments for the team.

“We will put to their service the top textile technology available today and will dress the team with our particular and unmistakable style. The partnership will also be preparatory to experimentation and exchange of feedback. We want to be able to offer all the fans of our products the benefits of a garment developed for a team of this calibre.”

Juan Pablo Molinero, CMO of Movistar Team said “By partnering with Alé, Movistar Team is moving forward in a global strategy. Style and functionality are in the DNA of Alé, a real global partner who will help us to communicate our values worldwide. Alé is an appealing brand. Together we will transform our racing kit into a stylish and aspirational sporting good. It seems like the perfect partner to be.”

www.alecycling.com

 

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