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Net effect: new Bontrager Bat Cage made from recycled fishing nets

Trek and its accessories business, Bontrager, have announced a re-release of the Bontrager Bat Cage. The injection-moulded water bottle cage, first introduced in 1997, is now ‘made from discarded and end-of-life fishing nets that could otherwise pollute our oceans.’

This product improvement was made possible through Trek’s partnership with recycling specialist Bureo and membership in NextWave, a cross-industry consortium of companies working to reduce the plastics plaguing the environment. Trek is a founding member of the consortium, which also includes Dell, General Motors, IKEA, HP Interface, Humanscale, Herman Miller and Bureo.

For the last 22 years, Trek has manufactured hundreds of thousands of Bat Cages in Oconomowoc, Wisconsin, 30 miles from the company’s headquarters in Waterloo.

Through Trek’s partnership with NextWave, the company was introduced to Bureo, a group dedicated to giving new life to discarded fishing nets. Bureo collects end-of-life fishing nets and recycles them into tiny pellets that can be used for injection-moulded plastic products such as Trek’s Bat Cage, as well as sunglasses, skateboards, and more.

“Bat Cage may be a small product, but it’s the little hinge that swings a big door,” said Justin Henkel, Trek’s Director of Product for Saddles and Essentials. “This year alone, it will put 44,000 square feet (3,850 pounds) of discarded fishing nets to good use. That’s making a real difference, and Bat Cage is just the beginning.”

Bontrager’s new recycled plastic Bat Cage (US$14.99 MSRP) is available immediately on trekbikes.com and through Trek’s global network of retail partners.

www.trekbikes.com

 

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