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New Balance confirmed for National Running Show Birmingham 2020


The organisers of The National Running Show Birmingham have confirmed that New Balance will be present at the 2020 UK runner’s show on Saturday 25th and Sunday 26th January at Birmingham’s NEC.

Global sports footwear and apparel manufacturer New Balance returns to The National Running Show to feature in the Intersport Zone, with Intersport an Official Sports Retailer for the 2020 show. The brand will be showcasing its latest products and offers for beginner runners through to experienced athletes, with a team on hand to help show visitors make the best choices ahead of race season.

New Balance is a key addition to The National Running Show Birmingham in its third year and will feature in the Intersport Zone alongside other top brands including ASICS, also recently announced.

In addition to an extensive range of brands, The National Running Show Birmingham boasts a selection of interactive Feature Areas and a Speaker Programme at the Inspiration Stage. The Intersport Zone will also host a number of interactive feature areas including The Running Skills Theatre, Ask the Experts and All Terrain Running Track.

The National Running Show is the UK’s biggest independent running show, offering runners an opportunity to try out and purchase products and limited editions from big, well-known brands through to smaller brands. The Birmingham show expects ‘more than 55,000 visitor ticket registrations for 2020.’

Mike Seaman, CEO of Raccoon Events, said, “We are proud to welcome New Balance back to The National Running Show Birmingham in 2020. New Balance has long been a big favourite among the running brands and is certainly one of our marquee brands. Their presence at the show will be important to runners and they will undoubtedly be bringing a fantastic range of products for runners to try and buy for the year ahead. This really is a show for runners of all levels and interests, and we cannot wait to welcome everyone to the event in the new year.”

David Cope, UK Running Manager at New Balance, added, “The National Running Show Birmingham is a must-attend event for runners and we are delighted to be a part of such an inspiring, running-focused weekend. We are looking forward to working with our Official Sports Retail Partner Intersport in order to bring the very best products and team of staff to our area, and to help runners of all backgrounds to choose the best products for their needs.”

Susan Herbert, Head of Marketing at Intersport UK & Ireland, commented, “We welcome the return of New Balance to the Intersport Zone at The National Running Show Birmingham. After a highly successful show in 2019 we know that the brand will once more be a key feature of the 2020 show, and we are looking forward to being back at the NEC together in January.”

The third edition of The National Running Show Birmingham takes place on 25th-26th January 2020. Tickets cost £10 and are valid for both days. The National Running Show B2B Networking Dinner takes place at 19:00 on Saturday 25th January. (The National Running Show London takes place on 13th-14th June 2020.)




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