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New book Kicksology explores ‘hype, science, culture & cool of running shoes’

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Running shoes are every runner’s favourite obsession, and new book Kicksology lets readers ‘run a mile inside the running shoe industry’. In the book, ‘Kicksology: The Hype, Science, Culture & Cool of Running Shoes’, Brian Metzler, a seasoned running journalist and veteran shoe-tester, delves deep into the stories and hype of shoes and brands that have made running history.

Brian Metzler is a sports journalist who has tested more than 1,500 pairs of running shoes and has raced every distance from 50 yards to 100 miles. He was the founding editor of Trail Runner and Adventure Sports magazines, senior editor at Running Times, and Editor-in-Chief of Competitor magazine. He has written for Outside, Runner’s World, Triathlete, Men’s Health and Men’s Journal. He is the author of Running Colorado’s Front Range and co-author of Natural Running and Run Like a Champion.

In Kicksology, shoe fans, runners, and business enthusiasts alike can follow the rise and innovation of running shoes – through major cultural fads, attempts at injury prevention, and techy experiments done in the name of speed and performance.

Metzler goes overseas to factories where shoes are built, into brick-and-mortar shops facing increasing online competition, and right into the shoes of some of the sport’s favourite run celebrities. Kara Goucher, Scott Jurek, Deena Kastor and others contribute to the ‘wealth of shoe intrigue with personal anecdotes of their own favourite shoes.’

Published by Velopress, Kicksology is positioned as a fun exploration of the running shoes that came before and the kicks that are coming next. ‘Metzler examines every facet of this lucrative, innovative, and massively popular industry.’ Kicksology is available now in bookstores, running shops, and online.

Kicksology: The Hype, Science, Culture & Cool of Running Shoes
Brian Metzler
Paperback. Black-and-white interior with full-colour photo section.
6″ x 9″, 272 pp., $18.95, 9781937715915

VeloPress is the leading publisher of books about endurance sports. Focused on cycling, triathlon, running, and swimming, VeloPress books help athletes achieve their goals of going faster and farther. VeloPress authors are top experts in their fields and their clearly illustrated books help athletes develop knowledge, fitness and skills.

velopress.com/kicks

 

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