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New Business Conference for IBDs at Cycle Show this September


A new Business Conference is taking place on Trade Day at the Cycle Show on 12th September 2019 at the NEC, Birmingham, and is free to attend for all independent bike dealers (IBDs). The conference will focus on delivering advice for bike shops, addressing the issues facing the UK retail sector and providing examples of best-in-class retailing from beyond the cycling industry.

“It has probably never been a more challenging time for cycle retailers, with economic and political upheaval impacting consumer confidence and spending patterns, while online competition and new international players continue to make the industry ever more competitive,” said Mark Faithfull, Chair of the event and editor of Retail Property Industry.

Attending the new conference will be representatives of the retail industry who have experience from some of Britain’s biggest brands including Halford’s, Missguided and Bench. They will conduct talks that cover a range of topics, including how to optimise store location and design, maximise omni-channel retail potential and develop strong leadership.

In addition to practical and aspirational information on how to stand out in a crowded marketplace, there will also be a very personal focus to the day, with in-depth discussions on how to train and develop a workforce, and how to attract and retain customers.

The business conference is aiming to form a complementary part of the day for trade visitors, offering the chance to hear and learn from a wide range of international experts at no additional cost.

Earlier this year, Immediate Media, the owner of media brands such as bikeradar, cyclingnews and 220 Triathlon, confirmed the acquisition of Upper Street Events, one of the UK’s leading producers of consumer enthusiast events. The acquisition of Upper Street saw Immediate Media take over the Cycle Show – the largest bike show in the UK, based at Birmingham’s NEC.



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