Nuun is now offering its renovated flagship Nuun Sport product line with ‘improved performance, consumer experience and packaging’ across the Canadian provinces. The line is branded Sport, and it replaces the product lines in Canada previously named Active and Boost.
Upgrades include cleaner ingredients, optimized electrolyte profile, improved taste, reduced dissolve time and streamlined branding and packaging. The line is also now certified Non-GMO Project, Kosher and Informed-Sport.
“At Nuun we often ask ourselves, ‘If we started over today, how would we do it?’” said Kevin Rutherford, Nuun President and CEO. “This growth mindset has led our team to achieve extraordinary impact, and it is the approach we took when challenging ourselves to improve the product that launched the Nuun brand over 15 years ago.
“We believe Nuun Sport is the new benchmark in the ‘better for you’ and ‘better for the planet’ sports and natural hydration categories. And, we are thrilled to bring this product to our remarkable retail and events partners up north.”
Designed for optimal hydration before, during and after workouts and activity, Nuun Sport replaces the Nuun Active and Boost lines in Canada with cleaner ingredients. The line was previously plant-based, free of artificial ingredients, vegan and gluten free. Now, Nuun Sport has additionally earned Non-GMO Project, Kosher and Informed-Sport third party verifications, alongside the complete Nuun line-up.
The company adds that the performance of Nuun Sport has also been improved utilizing the latest in exercise physiology with an optimized electrolyte profile, in precise dosages of all five electrolytes.
“We added chloride to the electrolyte profile given its role in fluid transport and electrolyte balance together with sodium, potassium, magnesium and calcium,” added Vishal Patel, Nuun Senior Research and Development Manager. “To maximize water absorption, we also updated the sodium and potassium values to achieve the ideal ratio of two to one.”
Enhanced consumer experience was also a key innovation goal with Nuun Sport. Blind taste test research was conducted with current users and non-users of Nuun to aim to validate the achievement of improved taste across all thirteen flavours. The flavour and sweetness in Nuun Sport is derived from Non-GMO natural flavours and stevia leaf extract.
In addition, the Nuun Sport flavours with caffeine, previously named Boost, include 40mg of organic green tea extract. With the refinement of ingredients, the Nuun team was also able to reduce the dissolve time allowing consumers to enjoy the product sooner.
“Nuun Sport offered us the opportunity to update the branding and packaging across all of our products,” said Arielle Knutson, Nuun Vice President of Marketing. “Consumers will more easily be able to choose what Nuun is right for them from our current and future lines of hydration products while recognizing their favourite flavours.”
The Sport line is offered in 13 flavours, four caffeinated, and comes in 10-tablet recyclable tubes, providing ‘keep it in your bag’ convenience so consumers can add Nuun’s hydration to their reusable water bottles as required.
Nuun Sport’s average retail price is US$9.99 per tube, ~$.99 per serving. Beginning this autumn/fall, the product will also be sold in a co-branded 4-pack in partnership with the Canada Running Series with ‘flavours selected by the Canada running community’.
Nuun Sport is now available at sports specialty, natural foods and grocery retailers across Canada including MEC, Running Room, Sport Chek and Whole Foods, and available online at Nuun Canada. The line is served on-course at and is the official hydration sponsor of major mass participation events such as the Canada Running Series, Tamarack Ottawa Race Weekend, Canada Army Run, lululemon athletica’s SeaWheeze Half Marathon, RUNVAN, Run Calgary Series and MEC Race Series.