Nuun Hydration has a new multi-year partnership with Conqur Endurance Group, the producer of the Los Angeles Marathon presented by ASICS. As a result, Nuun, the Seattle based functional hydration company, will replace Gatorade for the marathon and three other major races in the greater Los Angeles area.
The Los Angeles Marathon is the fourth largest marathon in the United States and the 9th largest in the world. Conqur Endurance Group anticipates over 26,000 participants will start the 26.2 mile course, running from Dodger Stadium to Santa Monica on March 8th, 2020.
Steve Powell, Chief Commercial Officer for Concur Endurance Group, said, “We are proud to partner with an innovative hydration company like Nuun. We feel that they are steering the future of hydration, and giving endurance lifestyle athletes far more than the traditional hydration companies have to offer. Having Nuun on course is going to be a huge asset to our runners.”
Originally conceived as an electrolyte replacement drink free from carbohydrates and added sugar, Nuun has built a following within the health-conscious athletic community, claiming a position as ‘the best-selling sports drink supplement brand in sport specialty and health food stores in North America.’
Nuun’s signature product is an effervescent sports hydration tablet, but this year the company introduced Nuun Endurance, a powder formula designed specifically for the rigors of marathons and other long-distance endurance sports. Like all Nuun products, the Nuun Endurance formula is vegan, gluten-free, non-GMO, Informed-Sport certified and Kosher.
Runners at the Los Angeles Marathon can expect to find Nuun Endurance available on course at all hydration stations.
“The Los Angeles Marathon is just another step towards bringing clean, powerful hydration solutions to mainstream athletic audiences,” said Nuun CEO Kevin Rutherford. “We’re confident that as research continues to emerge on the science of hydration, traditional sugary sports drinks will become a thing of the past.”
While Nuun may have only around 75 full time employees, by its own estimates the company will hydrate a total of 3,000,000 participants at in-person endurance events in 2019.