Yorkshire 2019, in partnership with Event Merchandising and the UCI’s official cycling clothing supplier Santini, have revealed three special-edition jersey designs to celebrate the 2019 UCI Road World Championships coming to Yorkshire this September.
Two stylish Union Jack jerseys incorporating the iconic rainbow stripes into a silhouette of the Union Jack have been produced, alongside an exclusive Legacy jersey which references the blue of Yorkshire’s official crest and a stylised Yorkshire rose motif.
This is the first time ever that Santini has produced a country-inspired range, which also includes a premium-edition t-shirt and hooded sweatshirt also featuring the Union Jack design. These will be available to purchase online and from the Fan Zone Superstore in Harrogate, alongside a selection of casual clothing and other accessories.
Yorkshire 2019 CEO Andy Hindley said “The special-edition jerseys represent the event perfectly. They are the high quality and high-performance garments we’ve come to expect from Santini and will be a great memento of this once-in-a-generation event.”
The UCI Road World Championships have only been held in Great Britain on three previous occasions, the most recent of which was at Goodwood in 1982. The 2019 Championships will take place in Yorkshire between 22-29 September.
The celebrations will begin on Saturday 21 September when – for the very first time – a UCI-sanctioned, one-day international para-cycling event will take place ahead of the Championships. The Yorkshire 2019 Para-Cycling International will act as a qualifier for the Tokyo 2020 Paralympic Games and will welcome entries from every Paralympic road racing classification.
The Championships commence on the Sunday with the maiden Mixed Team Time Trial Relay and the programme continues through to Sunday 29 September with Individual Time Trials and Road Races for Junior (17/18 years), Under 23 and Elite male and female riders.
Approximately 1,400 riders are set to compete from 90 countries and the action will be beamed to a global TV audience of over 250 million.
Event Merchandising, with headquarters in London, and further offices in Pinewood Studios, UK, and Berlin, Germany, is a worldwide merchandise company. Event Merchandising services range from designing and manufacturing products to retailing at live events, devising pop-up superstores and running online shops globally.
Established for over 35 years, Event Merchandising works in partnership with some of the world’s most recognised brands, events and influencers in sports, film, music and entertainment.