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Online retailer KitRadar.com steps out as a new home for start-up brands


UK-based online retailer KitRadar.com is positioned as a one-stop shop for new running & cycling brands. The retailer notes that, every year, some 5000 new sports brands are launched. The challenge they all share is to get noticed and find a foothold.

Kit Radar is positioned as a hub where athletes can discover new products, and where small brands can expand their reach. The online retailer is aiming to disrupt retail by ‘helping early adopting runners and cyclists to find something fresh, new, and exciting.’

‘Whether you’re bored of the same big brands or you’re looking for a niche product to solve a particular problem, start-ups and small firms have so much to offer. These are the disruptors, the innovators, the mould-breakers.’

The Kit Radar range includes: smart helmets, through to gait trackers, post-training recovery aids, and more.

Kit Radar was founded by Dr Bryan Roberts and Peter Smith. Previously, both worked as R&D specialists in the sporting goods industry, with clients including Nike, Reebok, Puma and Lululemon. As ‘futurists’, their work included studies of new innovations, often from start-ups. From this, they became aware of the gulf between these brands’ ingenuity and marketing capacity.

Co-founder Dr Bryan Roberts said “Individually, start-up brands struggle to be heard against the big brands. Even those that get some attention during crowd-funding can be forgotten by the time their product is on sale and too many fall by the wayside because they lack the marketing budget to go with their great idea. Our aim is to combine these small voices into a big roar by giving athletes a single destination where they can discover the most exciting new brands.”

Co-founder Peter Smith added, “We want to help athletes get the most from their sport, whatever their goals. To do that, we believe you need the best products and we know that many of the best ideas come from start-ups. These small brands can be hard to come across, though, so we had the idea to bring together as many as possible in one place, and that’s how Kit Radar was born.”

Through an Ambassador Review Program, Kit Radar also offers cyclists and runners the chance to receive free product in exchange for an in-depth review. The retailer adds that ‘Not only do these reviews benefit customers, we also use them to select the best products to stock.’

Kit Radar has its own warehouse with over 300 brands in stock, including around a dozen (and counting) that are exclusive to Kit Radar in the UK. The retailer ships internationally and offers free postage on orders over £50.



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