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OwnWay Apparel confirms Matt Russell as new brand ambassador

OwnWay Apparel has announced a new partnership with multiple IRONMAN champion athlete, Matt Russell. A well-known face on the IRONMAN and 70.3 circuit, Matt Russell has been racing triathlon for nearly 10 years, the majority of those as a professional.

After a devastating collision with a van during the 2017 IRONMAN World Championship, Matt had a challenging road to recovery but pulled off a sixth place finish at Kona last year. OwnWay notes that he ‘inspired the triathlon world with his comeback, proving that anything is possible when you work hard and dream big.’

As a family owned company, OwnWay adds that it ‘shares Matt’s values on and off the race course and are excited to support him this season as he aims to have an even better year, aiming for the podium at this year’s IRONMAN World championship. He designed his custom 2019 kit with this goal in mind.’

“My kit design is heavily inspired by Hawaii,” said Matt Russell. “The Big Island has always been a special place for me; it’s brought me some of the best gifts of my life and also some of the biggest challenges. 2017 was my year of survival, hence the 17 incorporated into the design. The Hawaiian symbols of warrior and strength mean a lot to me, as I have had a lot to overcome and have had to stay strong during difficult times.”

He continued, “Racing an IRONMAN is a long day and wearing a comfortable and aero kit is very important to me. The quality and feel of OwnWay apparel is top notch. I’m looking forward to training and racing in OwnWay apparel all year as I work towards my goals.”

OwnWay founder Chris McDonald said “After racing alongside Matt for close to a decade I always admired the way he went about things with dignity, determination and pure class. It’s great to also be working alongside Matt off the race course to produce his apparel. We are looking forward to some awesome collaborations and pumped to have him on our OwnWay roster.”

Matt’s custom kit will be available for sale in men’s and women’s cuts later this spring.




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