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Pocket Outdoor Media acquires Bicycle Retailer & Industry News


Pocket Outdoor Media, the publisher of VeloNews, has acquired Bicycle Retailer & Industry News (BRAIN) from Emerald Expositions. The deal closed on January 31, 2019. As part of the transaction, Bicycle Retailer & Industry News will no longer be published by the National Bicycle Dealers Association (NBDA). The NBDA has had the exclusive right to publish Bicycle Retailer since 2003.

VeloNews, the ‘leading North American cycling media brand’, and Bicycle Retailer (BRAIN), the US industry’s leading trade title, are now under the same management. Pocket Outdoor Media publishes VeloNews, Triathlete, Women’s Running, Competitor Running, and VeloPress. It also produces VeloSwap, a consumer bike expo.

“Bringing BRAIN into Pocket Outdoor Media is a little piece of history coming full circle,” said Felix Magowan, Chairman of Pocket Outdoor Media. “VeloNews helped establish BRAIN in 1992; and this acquisition means we will continue BRAIN’s legacy of authoritative industry coverage.”

Darrell Denny, Executive Vice President at Emerald Expositions, said, “It’s hard to imagine a better fit for BRAIN than with the folks at Pocket. They know and understand this market; they have direct experience with the title; and they are clearly media pros.”

BRAIN and Interbike have been part of Emerald Expositions’ portfolio of properties.

Brandee Lepak, the NBDA’s President, said the acquisition ensured BRAIN’s future in the industry and that it will continue its contributions to improving retail. “We could not be more excited for the future,” she said.

“The NBDA truly believes Pocket Outdoor Media is the perfect home for our industry’s most valued trade publication, and Felix [Magowan] is a passionate professional. I am confident he will see that BRAIN has a successful and sustainable future.”

Andrew Pemberton, Pocket Outdoor Media’s CEO, agreed, saying, “Acquiring BRAIN means we are now even more tightly connected to the cycling industry. From manufacturers to IBDs to consumers -we can serve and support cycling better than ever.”

Marc Sani, who has been serving as BRAIN’s Interim Publisher, said the magazine has had a long relationship with staff at Pocket Outdoor Media. “VeloNews has always been a trusted media brand and an innovator in bicycle publishing,” he said.

“I am confident that Pocket will further extend BRAIN’s recent moves into improving its website and newsletters, adding fresh voices to its portfolio like Arleigh Greenwald’s Shift Up podcast, and develop new products to better serve our customers,” said Sani, who co-founded the magazine with Bill Tanler in 1991.

Steve Frothingham, BRAIN’s Editor-in-Chief, said finding a new home for the brand in Boulder, alongside the VeloNews team, will improve overall coverage of the industry. “I’m thrilled BRAIN has found a trusted partner and a new home, particularly given the rapidly changing media landscape,” he said.

Frothingham once worked for VeloNews before rejoining BRAIN. “Joining with them will give us the support we need to better focus on the critical coverage that IBDs and the industry need to make business decisions in this uncertain environment,” Frothingham added.

Bicycle Retailer & Industry News (BRAIN) publishes 18 issues a year and thousands of online articles annually through its website bicycleretailer.com. Founded in 1991 in Santa Fe, New Mexico, BRAIN is now located in Boulder, Colorado, as part of Pocket Outdoor Media.

Pocket Outdoor Media is a leading publisher in endurance sports. From web to print, podcast to social, Pocket Outdoor Media brands earned 303 million content views last year.

In addition to the newly acquired, BRAIN, Pocket’s brands include: VeloNews, ‘the authoritative voice of cycling’; Triathlete, ‘the world’s #1 triathlon resource’; Women’s Running, ‘the world’s largest running magazine for women’; Competitor.com, ‘the most trusted website for runners’; and VeloPress, ‘the world’s leading publisher of books on endurance sports’.

Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California.



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