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Presentation of Wildlife Generation Pro Cycling Team p/b Maxxis at CABDA West show

Danny Van Haute, industry veteran and former director sportif of the world renown Jelly Belly Cycling team, is presenting the 2019-2021 men’s continental professional cycling team – Wildlife Generation Pro Cycling Team p/b Maxxis based in San Marcos, California.

The team was presented during the CABDA West bicycle industry trade show on January 16 at 18:00 PT at the Hilton San Diego/Del Mar. The first-ever CABDA West bicycle show, an industry-only event, will feature nearly 200 exhibitors on January 16-17 at the Del Mar Fairgrounds.

The tea launch event featured comments from Van Haute, the former director of the Jelly Belly team for 19 years, and included sponsor Leah Sturgis of Wildlife Generation, as well as the unveiling of the team logo, bicycles and riders.

“The Wildlife Generation p/b Maxxis will be a Specialized supported development team,” said Van Haute, and “focused on developing American riders at age 25 or younger. The team will be based out of San Marcos in San Diego’s North County.”

Van Haute has an impressive resume at developing talented riders, having produced numerous domestic standouts over the course of Jelly Belly team history, including Tyler Farrar, Gavin Mannion, Lachlan Morton and Kiel Reijnen. Van Haute takes pride in having produced riders who move on to World Tour or Pro Continental teams.

“We’re very excited at the new opportunities for our sport,” said Van Haute. “In conjunction with the inaugural CADBA West bicycle trade show taking place in San Diego, we look forward to energizing cycling through different avenues and new stimulus.

“For the upcoming race season we’re going to go with eight riders to participate in our annual training camp in February in San Diego, and kick off the racing season with the Redlands Classic in March.”

Wildlife Generation is a newly formed organization by Leah Sturgis, a conservationist and video production professional, that will focus on a number of environmental causes both nationally and internationally. She anticipates that the new racing team will have a dramatic effect on raising awareness and delivering a positive message about wildlife and how to coexist with it.

“Cycling is a big part of a healthy active lifestyle and it’s great for the environment,” said Sturgis. “Cyclists and those who enjoy watching the sport are generally people who thrive in nature — as an organization we are very excited to be engaged with this audience.”




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