IRONMAN has welcomed Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the 2019 Vega IRONMAN World Championship. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the IRONMAN World Championship.
To further its push into the endurance sport category, Quantum is also launching a Club Partner Program, donating 10% of net revenue back to clubs from all member purchases. The aim is to offer grassroots support to help clubs thrive. Interested club leaders should email ClubPartners[at]QuantumSquares.com for details.
The IRONMAN World Championship is seen as a pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN events each year. The 2019 Vega IRONMAN World Championship takes place on Saturday, October 12, 2019 in Kailua-Kona, Hawai`i.
“We’re proud to bring long-lasting, nutritious energy to the world’s top triathletes with our clean macronutrient energy bars, infused with organic green coffee,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares.
“When we began our journey to create a healthier energy bar for active consumers, we adopted a simple mantra, ‘Made to Move You’, with a vision to provide natural sustained energy for everyone who needed it – whether for those leading a healthy active lifestyle or powering through long days at the office. Now here we are, fuelling competitors in this incredibly challenging event to reach new levels of personal success on the world stage.”
Quantum’s plant-based energy bars were formulated with a ‘blend of clean macronutrients’. These are ‘infused with organic green coffee by a sports dietician and a food scientist, and feature all-natural flavors crafted by a pastry chef’.
The macros in Quantum Energy Squares claim to slow the absorption of natural caffeine (equal to one espresso shot)… ‘giving athletes fuel to power through the day with a long-lasting no-crash boost of energy.’
Quantum is 100% vegan, non-GMO, gluten-free, Kosher, dairy-free and soy-free.
“The collaboration with Quantum Energy Squares for the Vega IRONMAN World Championship is a natural fit, bringing a partner dedicated to providing our world-class athletes with long-lasting, clean energy,” said Stuart Selig, Executive Vice President of Partnerships for The IRONMAN Group.
“Quantum Energy Squares offer products that focus on meeting the high standards that top triathletes from around the world expect with everything they do to prepare and compete.”
The 2019 Vega IRONMAN World Championship will enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW on Facebook Watch – www.facebook.com/IRONMANnow and through regional television coverage, including NBC Sports in the United States.
Last year’s IRONMAN World Championship live coverage included everything from the early morning body marking to the final hour finish-line celebration and ‘saw nearly 20 million total views on Facebook Watch’.