IRONMAN has welcomed Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the IRONMAN and IRONMAN 70.3 US Series. This series-wide deal follows the nutrition brand’s sponsorship of this year’s IRONMAN World Championship.
Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the 2020 season. The 2020 IRONMAN US Series kicks off with the IRONMAN 70.3 Oceanside triathlon on April 4, 2020.
At the 2019 Vega IRONMAN World Championship, Quantum not only fuelled the training of many world championship-qualifying professional and age group triathletes leading up to the big event, but also on race day itself. More than 12,000 Quantum Energy Bars were handed out on-course to athletes.
“Quantum Energy Squares made a big impression among the best triathletes in the world in Kona as well as during their training leading up to the event,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares.
“As far as taste, texture and the functional benefits Quantum provides, the feedback from athletes at the IRONMAN World Championship was unanimously positive, and we look forward to supporting the triathlon community, from beginners to pros, with natural, sustained energy during their year-round training and on-course at IRONMAN events over the coming years.”
Quantum’s plant-based energy bars were formulated with a ‘blend of clean macronutrients infused with organic green coffee by a sports dietician and a food scientist’, and feature ‘all-natural flavours crafted by a pastry chef, meaning every delicious bite tastes like real food.’
‘The nourishing macros in Quantum Energy Squares slow the absorption of natural caffeine (equal to one espresso shot), giving athletes fuel to power through the day with a long-lasting, no-crash boost of energy. Quantum is 100% vegan, verified non-GMO, certified gluten-free, certified Kosher, dairy-free and soy-free.’
“Our athletes need a caffeinated energy bar that is going to keep their energy levels at a steady place; it has to be a slow burn to get them all the way through the race,” said Earl Walton, Global Director of Training and Coaching at IRONMAN. “Quantum Energy Squares did their research and created a bar with clean, natural ingredients that works for our athletes’ needs, consistently delivering sustained energy and essential nutrients over a long period of time.”
Stuart Selig, Executive Vice President of Global Partnerships, North America for The IRONMAN Group added, “We had tremendous positive feedback from athletes in Kona, so our partnership with Quantum Energy Squares across the IRONMAN and IRONMAN 70.3 US Series is a natural extension to offer more athletes long-lasting, clean energy to fuel their training and race performance.
“Quantum Energy Squares offer products that focus on meeting the high standards that triathletes expect with everything they do to prepare and compete.”