Direct-to-consumer specialist ROSE Bikes is partnering with the award-winning Outlaw Triathlon Series this season. ROSE will showcase its bikes to all four Outlaw events this year as part of a UK brand awareness campaign by the German brand.
The announcement comes a month ahead of the sold-out Outlaw Half Nottingham, which takes place on 19 May at the National Water Sports Centre. Across the four Outlaw-branded events, 7000 competitors will take part, and in excess of 30,000 spectators are expected to attend.
ROSE Bikes are designed at the company’s headquarters in Bocholt, Germany, ‘built by hand and delivered all over the world direct to consumers’. Bikes are custom-made specifically based on budget, riding position and components.
ROSE notes that its market share increased significantly in the UK last year. The brand is working with Nottinghamshire based RGMM as its UK representative to increase brand visibility. RGMM recently ran the ROSE Bikes stand at the London Bike and Triathlon Show. It will also deliver demo days around the country and is getting set to open showrooms in Nottinghamshire in the coming months.
Outlaw Event Director, Iain Hamilton, said “More and more of our athletes are choosing an aerodynamic road bike, which is perfect for the Outlaw as well as being a versatile and comfortable choice for training, sportives and most other types of riding. ROSE offers impeccable quality and specification, it’s a brand I’m delighted to be partnering with.”
RGMM’s John Brame said “Partnering with Outlaw allows us to get ROSE bikes in front of an audience of triathletes who are putting in regular mileage and place a high value on quality and performance.”
He added: “Along with the bike partnership, we’re also selling Pro-Lite carbon wheels, a great way to add extra aero advantage on the Outlaw courses.”
The ROSE Pro SL 105 was flagged by Cycling Plus as ‘best bike under £1000’ and the women’s version also picked up an award for best budget bike.
Outlaw Triathlon Series:
- Outlaw Half Nottingham, 19 May – sold out
- Outlaw Half Holkham, 7 July – entries open
- Outlaw Nottingham (full distance), 28 July – sold out
- Outlaw X, 22 September – entries open